‘Teenage Mutant Ninja Turtles’ Apologizes for Controversial 9/11 Poster

Teenage Mutant Ninja Turtles Movie

Following backlash for a “Teenage Mutant Ninja Turtles” poster depicting the titular turtles jumping from an exploding building above the “September 11” Australian release date, Paramount Australia has issued an apology and removed the tweet containing the poster (pictured below).

'Teenage Mutant Ninja Turtles' Poster

“We are deeply sorry to have used that artwork for the marketing materials promoting the September 11 opening in Australia,” Paramount said in a statement issued to Buzzfeed. “Combining that image and date was a mistake. We intended no offense and have taken immediate action to discontinue its use.”

Paramount Pictures Australia tweeted the image from their Twitter account, @ParamountAU, on Tuesday. It didn’t take long for Twitter users to sign off on the poster, calling it insensitive to put the image with the 9/11 date.

The image was promptly removed from Paramount Australia’s Twitter and Facebook accounts after complaints began to roll in. Neither social media account has addressed the controversy beyond the statement.

For some other commentators the controversy added to the current debate about why some Hollywood films do not have Australian releases that are concurrent with their North American outings. The Michael Bay-produced film releases next week (Aug 8) in North America, 31 days ahead of its Australian distribution. Such gaps are said to encourage online movie piracy.

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  1. …people really are over-sensitive about anything and everything eh? What you gonna do…

  2. Give me a BREAK says:

    Keep in mind that this is coming from someone who thinks the world is too thin skinned and is being ruined by political correctness…

    The idea that am image of an exploding building, combined with people falling out of it on September 11th is a little insensitive. It may not have been on purpose, which is why I think an all out boycott would be an over-reaction, but the remedy fits the offense. “Our bad, we didn’t realize” is sufficient.

    And there are a LOT of Americans that remember watching, live or recorded, people plummeting from hundreds of feet up in the air to their death. Some with children in their hands. I can reasonably see how this poster could conjure up memories of that and bother people. Why do you have to be American (or any nationality) to be sympathetic to that?

    “9\11 is not that significant of a date to the world. Just the U.S.”
    “Every thing that happens in USA doesn’t affect the entire world. Do you know the dates of all the terroist attacks around the world?”

    Why do you have to be American (or any nationality) to be sympathetic to the loss of life? It’s not “high horse” to say “look, this is kinda sketchy. You may want to change that poster, given the coincidental date of the release.” Smh…

  3. Byron Harris says:

    Sometimes the right hand does not know what the left is doing at the big studios from Hollywood.

  4. Jeremy says:

    How stupid its a picture of an exploding building

  5. Brian says:

    It s not that bad, we here in NYC are a bit thick skinned and happy to see tmnt on screen than silly error about date and all .we need to heal and stop walking on egg shells can’t wait to see the movie ! hey guys no harm no foul…it’s cool see you at the movies

  6. Brad says:

    People this is ridiculous. Maybe if there was a plane smashing into the building it would be a valid point, but it’s only because the release date says Sept.11 that date is what reminds people of 9/11. It’s an action movie! It’s the ninja turtles people! Put things into perspective!

  7. In my opinion, I believe you all knew what day this meant not just to New Yorkers but to the world and I hope this wasn’t a marketing scheme for the film. I do not believe that you all can be that stupid not knowing the significance of September 11. Honestly you should all apologize in public not in a trade magazine.

    September 11 did not just affect the United States it affected the world.

    • King says:

      Mate 9/11 to the rest of the world is read as November 9th. Typical Americans having a whinge and wanting the world to feel sorry for them.

      Yeah what happened is sad but get over it, move on and stop living in the past.

    • Me says:

      dude please get off your high horse. 9\11 is not that significant of a date to the world. Just the U.S.

    • big daddy D says:

      My previous comment was deemed too offensive..so I’ll say this..Dude..get over it. The world will not crash and burn over a movie release date. Put your big boy pants on and suck it up!

    • James Propane says:

      Every thing that happens in USA doesn’t affect the entire world. Do you know the dates of all the terroist attacks around the world?

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