The move comes three months after Hope announced he was departing as head of the San Francisco Film Society, which runs the San Francisco Film Festival, after slightly over a year in the post. He said at the time that he wanted to return to being a producer and entrepreneur — and remain in San Francisco, which he will be able to do since Fandor is based there.
Hope has produced or exec produced nearly 70 films, including Todd Solondz’s “Dark Horse,” Sean Durkin’s “Martha Marcy May Marlene” and Todd Field’s “In the Bedroom.”
Hope has been on Fandor’s board of advisors since March, 2011. He told Variety that he’s been impressed with Fandor’s ability to supply context to consumers at a time when choices can appear to be overwhelming.
“Our entire film culture remains structured around antiquated concepts of cinema, audience, and engagement,” said Hope, “Fandor is part of a great systems reboot of this ecosystem, one that is as equally rewarding for the artist and the audience. Fandor offers film fans better curation and deeper engagement, making ambitious, diverse, and vibrant film culture a sustainable enterprise for all participants. Fandor is the cure for Fear Of Missing Out.”
Fandor board member and former Facebook executive Chris Kelly said, “Ted has repeatedly proven his entrepreneurial talents over the years in making incredible films and articulating a powerful future vision for the independent film business.”
Fandor has a film library of over 5,000 titles that span hundreds of genres — many unavailable anywhere else. Subscriptions to the streaming site are $10 a month or $90 a year, and the service says it pays half the fee to the filmmakers.
Hope also said that it’s vital to him that Fandor directly rewards artists financially, noting that 50% of subscription revenue goes to rights holders on a pro rata basis based on the minutes viewed.
Founder and current CEO Dan Aronson will continue to serve on Fandor’s board and as the company’s chief technical officer.
The 51-year-old Hope said that in terms of producing, he hopes to emulate the late Saul Zaentz — who remained based in the San Francisco Bay Area and produced only 10 films with three of those winning Best Picture Oscars.