The company is announcing a pair of initiatives: the Fandor Festival Alliance to use Fandor’s technology to help festivals grow their audiences, improve ticket sales and expand sponsorship; and Fix, designed to help filmmakers showcase their work on Fandor.
“Like the best filmmakers and most inquisitive audience members, we are never satisfied with the existing state of things and are always looking to improve the experience of our members, as well as the film community at large,” Hope said. “These new initiatives indicate our dedication to being the community’s conversation starter.”
Hope departed last year as head of the San Francisco Film Society, which runs the San Francisco Film Festival. He’s produced or exec produced nearly 70 films, including Todd Solondz’s “Dark Horse,” Sean Durkin’s “Martha Marcy May Marlene” and Todd Field’s “In the Bedroom.”
“We’re announcing these now during the mid-summer because it’s the one quiet period of the summer,” he told Variety. “We have a double bottom-line here, like Participant Media — we’re trying make money but we’re also trying to do good by getting people talking. My favorite part of movies isn’t seeing them; it’s talking about them.”
Both moves have gotten significant traction. The festival alliance already includes the following: Camden International Film Festival, Full Frame Documentary, Global Peace Film Festival, Independent Film Festival, IFP Festival Forum, Lone Star Film Festival, Indie Memphis Film Festival, Nantucket Film Festival, Napa Valley Film Festival, New Orleans Film Festival, San Francisco Jewish Film Festival, San Francisco Silent Film Festival and the Santa Fe Film Independent Festival.
Fix launches with five filmmakers debuting new work on Fandor with nearly 30 premieres in total — Caroline Martel, Hal Hartley, Barry Jenkins, Marie Losier and Mark Rappaport. About 100 other filmmakers are already a part of Fix, including Janie Geiser and Nathan and David Zellner.
Fandor has a film library of over 5,000 titles that span hundreds of genres — many unavailable anywhere else. Subscriptions to the streaming site are $10 a month or $90 a year, and the service pays half the fee to the filmmakers.