Box Office Down 15% in Hollywood’s Worst Summer in Nearly a Decade

Hits and Misses Drive Summer Box
Jasper Rietman for Variety

Analysts: 'Weak slate,' demanding moviegoers drove summer to 8-year low

Summer in Hollywood iced over early, and never recovered.

Despite an August thaw that saw “Guardians of the Galaxy” and “Teenage Mutant Ninja Turtles” shatter expectations, the summer box office will likely finish at its lowest point in eight years. Ticket sales are running 15% below last summer’s.

Thanks to the magic of CGI, cities crumbled on a weekly basis, defended by a rotating band of masked superheroes. But are these scorched movie metropolises a metaphor for a business being bombarded by newer, snazzier forms of non-theatrical entertainment, or is this a momentary stumble for an industry that’s still soaring?

“You can’t chalk it up to anything other than a weak slate of movies that didn’t resonate with consumers,” said Eric Wold, an analyst with B. Riley & Co. “We were expecting poor numbers to start with, and it got a lot worse.”

Studio executives and exhibitors argue that the box office downturn is cyclical, not systemic. Yes, YouTube, Facebook and other online enticements are growing in popularity, but moviemakers aren’t conceding defeat.

“The movie industry is still strong, but it’s always going to be about the product,” said Rory Bruer, Sony Pictures president of worldwide distribution. “You get (slumping) weeks, and people say, ‘Oh the industry’s in trouble,’ and then you have huge openings, and they say, ‘It’s stronger than ever.’ ”

There were hits, of course. “22 Jump Street” and “Dawn of the Planet of the Apes” did better than their predecessors, all but ensuring third installments. However, many films started strong and faded fast. Some franchises, such as “The Amazing Spider-Man 2,” looked wobbly, while others, such as “The Expendables 3” appear ready for retirement.

For the first time in 13 years, no summer film cracked $300 million domestically. With the exception of “Guardians of the Galaxy” and “The Fault in Our Stars,” the thrill of discovery was lacking among major blockbusters. Sequels blurred together, and at multiplexes, the story was too much of the same. That stifling of creative fire has commercial repercussions, particularly in an era where everyone’s a critic with a microphone.

Source: Rentrak

“I’m not convinced people don’t want to go to the movies,” said Matthew Harrigan, an analyst with Wunderlich Securities. “But with social media, when you put out a poor film, people figure it out quickly, and it makes the process more demanding than ever.”

There are lessons to be gleaned from what worked. Women, too often a neglected audience, turned out in droves for pictures such as “Maleficent” and “The Fault in Our Stars,” propelling them to the top of the box office charts. It’s no accident that those R-rated comedies that attracted an even split of females and males, such as “22 Jump Street” and “Neighbors,” were the most successful.

Having a sense of humor was also key. “Guardians of the Galaxy,” for instance, may have relied heavily on computer imagery, but its most potent special effect was wit.

“Action pictures that have a twinkle in their eye and a little mischief are the ones people are gravitating toward,” said Greg Foster, CEO of Imax Entertainment. “Partially because of all the tragedies in the world right now, they want escape.”

The hits may have been smaller, but so were the flops. Last summer, misses such as “R.I.P.D.” and “The Lone Ranger” led to costly writedowns. In contrast, this year’s wall of shame is filled with duds such as “Expendables 3,” “Jersey Boys” and “Sex Tape,” but they’re not balance-sheet busters.

Better spacing prevented summer ticket sales from taking a turn for the Darwinian. Instead of clustering all major releases from May through July, some studios, particularly Marvel, placed hit movies such as “Captain America: The Winter Soldier” and “Guardians of the Galaxy” in April and August, two traditionally slower months.

“We’ve shown that you don’t have to worry about releasing films between Memorial Day and July 4th in order to be successful,” said Bruce Nash, founder of the box office tracking website the Numbers. “Having films come out over a broader period of time is better from a cash-flow basis.”

As for the remainder of the year, films such as David Fincher’s “Gone Girl” and Christopher Nolan’s “Interstellar” have generated strong online chatter, and sequels to “The Hunger Games” and “The Hobbit” seem like sure bets, but the box office will have a hard time matching  2013’s record performance. Year-to-date, revenue is down 5.6% and attendance is off 5.5%. Even theater owners expect Hollywood will have a hard time making up the lost ground. “We’ll probably be down,” said Tim Warner, CEO of Cinemark. “But being close is still an impressive number.”

What has Warner and others jazzed is that the next two years will see a flood of high-profile sequels in the James Bond, “Star Wars” and “Avengers” franchises.

“I think we’re going to be up double digits next year,” Harrigan said. “And if we’re not, then something is seriously the matter.”

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 98

Leave a Reply


Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. DTK says:

    The truth is that the theatre industry is killing itself from the inside-out.
    The public will see and enjoy a “good” movie in a “modest” 35mm theatre.
    The major circuits have raised the bar on theatre construction to a level that is too costly to support without gouging the consumer for concession items and bombarding them with pre-show advertising.
    I’ve witnessed construction, equipment and operating cost of theatres skyrocket as the quality of the product we’re showing has plummeted to an all-time low.
    The film companies have always been money hungry whores. Now they’re worse than ever because no one will stand up to them anymore. A prime example is the forced conversion to digital projection. NATO embraced it instead of fighting it. The drive in association just bent over and took it as well.
    A large part of the problem is inexperienced short term corporate leaders that are more concerned with boosting the stock for the shareholders the longevity of the theatre industry.

  2. HML says:

    The comments here are entertaining in their reassuring ol’ clichés, Add some political flamenuts to the broth to add flavor The most astounding thing to me is that 85% or more of the people here seemed to have stopped going to the movies when El Cid came out. So yes, they’re a perfect panel to talk of current events here in cinema. Not. All I see here is cooterism & political wingnuts, A horrible ossification of age where relevancy is so far away as to be the moon. Truly William Safire’s nattering nabobs of negativism defined.
    Leon Davis below has the ‘best’ post that I read…”I detest the movie theater environment. Why waste gas and money when I can stay home and drink beer and smoke a cigar and watch a movie in my underwear? “–Archie Bunker defined but Archie wore clothes.
    Not to say there isn’t a cluster of bad films but I see every era has bad or B films. There are good and bad of every era. Yes prices today are high but it’s not only related to the movie biz. A key element to having crap films stop being made is to stop seeing them-not making Transformers no. 1. at the b.o,.
    Another winner wrote “stop showing rear end sex shots of 12 year old little girl’s in bathing suits.”-Ya that happens. As TV’s Gob would say “Come on!”.
    I can only guess what would fall out of the current family trees of the doddering dolts who fear intimacy, or a ‘damn’ said on the screen or a revved car. Best to retreat to the unreal world of Turner Classics stat. Filled with such sterling people like Errol Flynn, Lana Turner, Sinatra, Thelma Todd & Charlie Chaplin.

  3. Matari says:

    I said it before, and I’ll say it again – exhibition is terrible, just flat out disgusting. Sitting through endless commercials for half an hour only to be faced with turds like Amazing Spider-Man 2 or Godzilla. I loved ‘Guardians’ and that films return to top of the box office really means something. Give us new stuff! I love a sequel, but throw some new stuff at me too. I remember cartoons before a movie!!! I saw Mr. Magoo before Star Wars, and I’ll never forget it. I saw about a thousand Coke ads before ‘Guardians’ and sadly I won’t forget that either.

  4. The model of watching or going to the movies is broken. There’s too many places and ways to watch a film online now like & others. Add the high tickets prices and & ten dollars for popcorn? Viewers are changing their habits.

  5. David says:

    If you make films that focus on global business, then does domestic even matter anymore? Transformers broke $300 million in China, so if this trend continues, why should the studios change anything?
    I personally think the superhero thing is DONE and so tired, creatively speaking

    • Richard says:

      I too think the superhero movies are played out yet from the look of thing a whole lot more are on the way including 7! in 2018. Iam sure that it will burn out soon, it is just overkill.

  6. David says:

    didn’t take long for Obama to come up, man you people are obsessed. Get a f–g life. Your “values” btw-built on HATRED and they are coming down FAST, so get used to it, or move to Russia.

  7. R.J.K. says:

    The Action movies were so unrealistic…just too phony for me to enjoy.
    Hollywood needs to make movies plausible and stop with the inappropriate sexual explicid words etc., and stop showing rear end sex shots of 12 year old little girl’s in bathing suits.
    Expendables was another Mission Impossible…!
    I wish Spielberg would do full length motion picture on Tom Sawyer and Huck Finn.
    That would be fun.
    Jodie Foster could be Aunt Poly.

    • FedupPatriot says:

      David, to vote for Obama once is an act of ignorance, to vote for him twice is an act of TREASON !!!

      • Linuxhead says:

        Nah not really. A percentage of voters decided that Mitt Romney and that odd little Randian VP candidate were a worse prospect than Obama and his deputy. So Obama won. I believe they call that ‘democracy’ and is allegedly a system most Americans support.

        To be fair to Mitt Romney, he was quite good in X-Men 2 where Nightcrawler attacks the Whitehouse.

  8. Kevin says:

    I think every business has a slow year from time to time. The biggest problem this year was there were no “event movies” that people (really wanted to see). I think those who believe people are “tired of Super Hero” movies when learn that not the case when the “Avengers” sequel comes out as well as Superman Vs. Batman. Other action and fantasy movies like “The Hunger Games” and “The Hobbit” are going to do very well. When Star Wars and Avatar sequels come out they too will also do very well.

    Another factor to consider is the (global movie ticket sales). Many movies which are considered “bombs” in the U.S. or North America actually end up in the black due to high revenues from around the world.

    One example is Tom Cruise’s “Edge of Tomorrow” which only grossed $99M in the U.S. However the world box office total is almost $365M or more than double! That’s hardly a bomb!

    By contrast “The Fault in our Stars” which was released on the same day has a worldwide gross of $280M. which is almost $100M less. Naturally production budgets determine final profitability. I’m certain “Edge of Tomorrows” production budget of $170M was much higher than “Fault in Our Stars”.

    “Guardians of the Galaxy” may finish #1 in the U.S.
    However “Transformers:Age of Extinction” has grossed over ($1Billion dollars) worldwide! It’s highly unlikely that Guardians will catch it. Overall I’d say this year was an off year due to product offering. Most people aren’t going to go to the movies just to be going. It has to be something they really want to see! Hollywood’s glory days are far from being over.

  9. YouGotToBeKiddingMe says:

    The quality of your product has deteriorated to the point that people are asking the simple question is it worth the trip and money to see it. The answer is a resounding no. People have more choices in how they spend the entertainment part of their budget and it looks like the good old days of going to the movies is in a transitional period.

  10. gnels65 says:

    I don’t see movies in the theater because it’s too expensive, and frankly, I haven’t see any trailers for movies that motivate me to attend. I just wait for them to come out on DVD and go on sale for $5 at Target. It’s cheaper and I don’t feel compelled to sit all the way through it if it ends up being trash (as most films seem to be these days).

  11. Marnie says:

    A major cause of box office down turn is similar to what is causing a down turn in recorded music sale lack of money at the teen and young adult level.

  12. neil says:

    People are tired of stupid super hero movies, people are tired of ‘block buster’ busts, bring back mid-level budget mobster movies, give us something to sink our teeth into, more gangster films!

  13. Kethry says:

    I agree with the majority of the comments, and another issue I have with going to the movies is time. How many commercials and trailers do they have to show before the movie even starts?

  14. Media says:

    It’s really the economy. The people who are the studios most valuable customers don’t have the money to go to the movies. Until America starts creating jobs… the studios are going to suffer.

  15. Agile_Cyborg says:

    Meh, Hollywood makes movies to please the masses which waters down everything they make. Screen porridge is all it is anymore. Too much formulaic crap. Too much repetition. Too much political correctness. It’s a massive business and when entertainment becomes massive it becomes tedious.

    I don’t even buy into this idea that there are other forms of entertainment distraction because a lot of
    that stuff is also tiresome. I’m of the mind that entertainment across the board is being created by dull
    people with limited personalities and life experiences who operate from a shallow world view.

    • gnels65 says:

      Indeed, we seem to have lost our creativity. It may have something to do with the fact that we are discouraged from having original thoughts and ideas and seem to have this inexplicable need to make everyone and everything exactly the same.

      • Alienbrother says:

        Its not that creativity is dead; it is very much alive, but it is held at bay by Hollywood relics who seem to think that they can be repetitive and turn out what they know (or knew) sells. It is the same with big publishers; they turn out the same formulaic crap in books so that they might’ve been written by the same author, and the true talent, true originality, and new ideas are held down. I believe the industry should take note and stop being so predictable about what they produce. We see great work coming out of Europe all the time, which they then attempt to remake, and then they make it, as per usual, too Hollywood. There’s a reason ‘too Hollywood has become an all too regular thing we hear about movies.’ Personally I’m glad the box office is bombing; perhaps now the true artists of the world will start to surface and resurrect the industry.

  16. sailordude says:

    Ban home video. Or better yet, have Obama create a welfare program for movie tickets. It’s the right thing to do. (sarc)

  17. Fries with that? says:

    Sad fact of life for Hollywood – they have competition that is cheaper and more entertaining. Video games, apps, Netflix, Redbox and big TVs in media rooms all have a better return on investment than the $40+ a family of 4 would spend on movie tickets (popcorn not included). Why bother with the rudeness and sticky floors of the theater, when you can wait a few months and see those movies at home, with good popcorn and a pause button?

    The only movie we saw in the theater over the summer was the Planes sequel, and that was for a 6 year old’s birthday. If that movie was the high point of the summer movie season for a family, there’s a problem. If you want to charge me $10 per ticket, the content had better be compelling. Give me a good story with real actors who don’t go around jumping on couches, demand their fans follow certain political dogma or continually refuse to marry until their pet cause is fulfilled. In other words, do your job and entertain us.

  18. John Gillis says:

    Duh! Americans are tired of paying $10 + per ticket to watch dreck. If it isn’t boring, it is the same tired, didactic, leftist drivel painted on cinematic canvas by fabulously wealthy producers, directors and actors who are not only not in touch with, but contemptuous of Americans at large. Harvey Weinstein is a prime example of such a producer. May his future projects be colossal failures.

    • Libba Tarian says:

      I’m a movie fan. Love the things. Including Silent films. But I’m sick and tired of the propaganda that is now laid on with a trowel: USA bad when a Republican is president (Rendition), good when a Democrat is president (Independence Day), digs against Republicans (inserted like a virus into almost any film), every president is a wise black guy — usually Morgan Freeman; every villain is white (a Nazi, Christian or businessman). I can get this stuff watching NBC or any of the other propaganda wings of the DNC. I don’t need to pay $40 bucks for it. Add in that the stars are boring and omnipresent — Clooney, Damon, the blondes who all look alike. (Brad Pitt and Angelina Jolie are probably the only two superstars worth watching). Sticking Sean Penn in supporting roles so he gets work. I could go on….

      • Linuxhead says:

        I’m puzzled at the argument that American movies are somehow anti-American propaganda. From my vantage point in sunny Europe the top US movies appear to all be subtly promoting the US military, its agenda and US corporations. Argo was an advertisement for the CIA. As was Zero Dark Thirty. Kid’s films like Transformers are full of militaristic imagery. Action heroes are nearly always ‘ex-Special forces’. Disney films are there to sell toys and push Americana onto other countries.

        As for villains, well you may not have noticed but Hollywood loves British villains. Apparently being from the UK makes you a bit evil (See: Loki, Khan), although they’ve also given us evil French dudes, evil Aussies and the Empire’s clone army in Star Wars are all copies of the same Maori guy.

        Okay, so villains being Nazi, Christians or businessmen. Hollywood aims its stereotypes at whatever is popular at the moment. In the 30s and 40s most villains were evil business types. Nowadays there’s more diversity. Sure there’s bad nazis (the real versions were pretty nasty) & Christian fundamentalists (the real versions there tend to be a bit crazy, too) & CEOs. But again over the past few years we’ve had Muslim adversaries, the Russians, various supernatural creatures and Ray Winstone (who is both British and playing a Biblical character).

        My recommendation: Ditch the Drudge, watch more movies and have some fun!

  19. CC says:

    Ticket prices are way too high!! I have to really, really like a movie to drop $50-$60 just to take my family of 4. The cost of living has risen so much, there is very little room in family budgets for entertainment.

  20. Bob Murdoch says:

    “It’s the economy, stupid”, as a former President once opined….. Jacking up prices and having movie quality fall are a sure prescription for failure.

  21. Gas Passer says:

    I would rather watch the happenings in my fish tank than to watch today’s costly perverted morally bankrupt movies.

    • Linuxhead says:

      Okay I think I’m understanding this now. A lot of commenters keep talking about perverted movies and listing various strange kinks they come across. They also insist they never visit a theater.

      Here’s my theory: They’re watching ‘movies’ on ‘those’ sorts of Internet streaming sites where said ‘movies’ are 30-40 minutes long and all have the same ending.

      This is also why they can’t remember the names of any of the ‘actors’ and keep insisting Hollywood actresses are all the same sleazy-looking blondes.

  22. vette66 says:

    Food is more important to me then some dumb liberal movie. Discount food store, 5 regular size plastic bags of groceries for only the small price of 275.00. Who has money for movies?

  23. C Sirnzee says:

    It all comes down to money.
    The cost to see a movie isn’t that bad…but add the cost of a popcorn and drink…and it’s become ridiculous. This is especially true knowing how cheap it is to product a popcorn and soda.

  24. Richard says:

    I am not going to spend$14 or up on a ticket to see the same junk every year and for all the bragging 2015 looks like more of the same. I do not need to spend money on Spiderman part 80 or X-men Part 60, come up with some new ideas please! Movies like Raiders Of The Lost Ark , Jaws, The Exorcist and Star Wars became hits by word of mouth and real thrills, they are not the pre-fab hits of today. Is anyone really going to care about these new movies 25 years from now. Hollywood needs to spend less time at comic-con and start coming up with new ideas

  25. buffal0wing says:

    Everything movie released is a sequel, prequel, reboot, or adaptation. Maybe try releasing original content. Also, watching movies at home is keeps getting better and better.

    • Linuxhead says:

      This is true, but sadly audiences often avoid original content unless it is produced by an A-List director (Nolan, Cameron). While the masses are still paying to see Pirates of the Spideman 14 then the suits will keep churning that stuff out.

      Having said that I loved Her. Fantastic little film about artificial intelligence, and one of the few on the subject where the computers don’t take over the world.

  26. johns says:

    Maybe? Just maybe most people are broke to spend 75 dollars on a dumb movie. For me 75 dollars is food for a week..

  27. Robert G says:

    Movies have too much of a liberal propaganda twist to them now. I’m not paying to be brainwashed.

    • Linuxhead says:

      You guys also weren’t paying to see Atlas Shrugged or any of the other ‘Conservative’ films churned out of late.

  28. Tom says:

    I’ve been to one movie this year. I average about two per year. Why? I’m not shelling out $20+ dollars for crap.

  29. Vasco Degama says:

    if Hollyweird is so insulated and delusional that they can’t pry their collective lips off of Ovomit’s sphincter then trying to explain to them why movie attendance is down is like trying to explain calculus to a cockroach…

    • vette66 says:

      At least the cockroach would understand the calculus long before Hollyweird understood that the repeat of the repeat of the repeat liberal agenda in their movies has just gotten to tiresome to watch.

      • Linuxhead says:

        ‘liberal agenda’ – ‘anything the guy on talk radio tells me I should hate’

        ‘to tiresome’ – is ‘too tiresome’. There’s two – ‘two chickens’, to – ‘go to the store’ and finally too – ‘I hate liberals too’. I bet you also write posts on Internet forums complaining about dumbed-down government schools, don’t you?

  30. Lydia Smalls says:

    The problem with movies is that they’re made for the global audiences, not USA audiences. So we have violence, nudity, men peeing on each other, male and female prostitution portrayed as a wholesome occupation, drug use portrayed as socially acceptable; crime scenes as entertainment, broken and fried bodies strewn everywhere; homosexuals rule and no freedom of speech for people who may object to such garbage on a moral basis.

    I’m a boomer and I never thought I’d live to see the day that Hollywood would creep away and die and it has! Cinemas are closing and turning into roller rinks. So much for the Illuminati and goats sacrificed on movie production sets for ‘luck’.

    • Linuxhead says:

      What sort of movies are you watching please!??!? Here’s me watching films about tree men, intelligent computers, monsters attacking skyscrapers and Captain America and you’re clearly watching something altogether different.

      As a boomer perhaps you prefer the more wholesome movies of the 60s and 70s? You know like Midnight Cowboy (male prostitutes), Taxi Driver (child prostitutes), Easy Rider (Am stonnneddd, man), The Godfather (lovely Italian family), the Graduate (sauced-up housewives) or Psycho?

  31. Debra says:

    People have no money in this Hollywierd Obama worshipping economy…’s about time these Hollywierd progressive liberal Marxist elitist started feeling the pinch the rest of us feel are under the leadership of their messiah Obama. I quit contributing to their bank accounts years ago.

    • Linuxhead says:

      You have won buzzword bingo my dear. Now please explain to me how President Obama is simultaneously an elitist, a liberal and a Marxist? I trust you have read the works of Karl Marx and can clearly elucidate how a pro-capitalist politician who loves big business is secretly working to transfer the means of production to the working class of America?

  32. Doug says:

    *hollywood elites* “I know what will boost sales, lets do another remake of such and such or another comic book movie. THAT will draw the crowds in!!” smh.

  33. coni says:

    In obama/democrats sucking economy teens/adults do NOT have jobs. When you have no job you have NO disposable cash. Not too worry those lucky few who are employed in the private sector who are paying taxes will NOW pay the upkeep, food, healthcare, public school education of millions of illegal criminal border crossers. Thanks Obummer/democrats. Your “transformation” of the USA into one giant Detroit is working. 1%er elitist liberal movie stars may want to start saving their $$$$ instead of spending it on vacations, Italian villas & fancy duds! I am laughing at you – liberals hate capitalism yet make their millions from it. Useful idiots support their OWN demise.

  34. Despite the “recovery” in the US, instead we see a sick, broken, dieing, once great nation gasping its last breath. Prices for everything are exploding exponentially because of wall st scamming everything from food to ball games and – yes movies.
    One major player in that scam is Hollywood and all the sick, greed that goes with it. Like baseball, we have overpriced, over hyped, over branded actors who do nothing, resulting in prices for everything connected with that veneau, exploding. Its all a scam. And we are a part of it. We are the debt slaves who drop to our knees and service wall st and the rich , sick garbage who worship at their alter.
    UI would like to think that movies are dieing too.

  35. Renny says:

    Has anyone noticed the nation has been in a financial crisis since 2008 and no one has any time or money–ergo, entertainment expenses are down in music, et, al. “Hollywood” should get a grip.

  36. Orson says:

    I saw “Expendables 3” and I look forward to seeing it again. It was the best of the series.

  37. mike says:

    Movies are supposed to be fun, but when one of the biggest summer block busters is in the courts being sued for child rape, and transformer rocks are rebuilding bible stories, well to quote the Gladiator, “do you not feel entertained?”, frankly no, not at those prices.

  38. Mike says:

    The decline of the cinema mirrors the decline of our culture (and of our country during the last 6 years).

    • Linuxhead says:

      The past six years? Did I miss the Renaissance which occurred under President Bush? I’m pretty sure lots of movies were terrible then and America was busy worshipping icons such as Paris Hilton and Carrot Top. Did history reset in 2009? If so I didn’t get the memo.

  39. Nick Turner says:

    Has anyone quantified the effect of the continuing contraction of the theatrical window? Why pay big bucks for gas, parking, tix and Milk Duds when you can VOD the flick in a few weeks on your big screen for a fraction of the price? And make your own popcorn for pennies.

    • MK Smith says:

      …and no bedbugs.

    • shams says:

      Worldview determines ones values. Does Hollywood’s worldview or values resemble anything even close to the average American? Rather than films that alienate viewers, and ridicule American values & sensibilities, how about films that reflect & respect?

      • coni says:

        Movie makers egos & pride will NOT allow them to veer from their OWN selfish, ignorant view of America. Let them take their movie making to the Middle East where they can get their heads chopped off for the porn/trash/violence they make. Liberalism is a mental disease; it MUST be eradicated from our nation’s body. Until it is we are all doomed!

  40. Archer says:

    I guess the studios haven’t quite figured out what movies people like to see as well as their savior in the whitehouse has nearly singlehandedly created the worst economy in US history.
    I’m sure they’ll find a way to blame anyone else, however.

  41. KayFlyte says:

    I haven’t been in a theater since Avatar. And I certainly wouldn’t go to a theater to watch the crap that Hollywood has dished out this summer. Theaters suck with the crowd noise, cellphones, stratospheric prices, the PITA getting to and from them. We watch DVD’s for a buck a show. And not so many new ones at that; re-visiting the good ones from the good old days. No talent, no original scripts, too much gratuitous CGI violence and car chases… whodahell needs it ?

    • Dol says:

      lol. you have not been to the theater in awhile, I see. Go the 2nd week during a week night. You’ll be lucky if there is more then 20 people beside yourself in there. That fact, is why Hollywood is crying the cash flow is dying / drying up. lmao. EVERYONE IS BROKE OR BEING SMART WITH THEIR $$$$.
      Sorry profiteers, if wages slaves don’t have increased wages and/or free time for family time.
      Guess what? Lost revenue, get a glue.

  42. Blake Hazen says:

    No one has the money to attend. The economy is lackluster, haven’t you felt it?

    • Archer says:

      Nope, that is hollywood. The land of make believe and superficial openness. It is the only place socialism works because nothing is real there.

  43. Willard Fillmore says:

    Hollywood progressives selling mediocre junk from the writing & directing to the acting. The theatres are ridiculously overpriced – then have the gall to show TV commercials before the show? Remember when we used to be entertained even before the movie started with creative shorts? Kids playing on their phones that should get tossed for it but don’t. Anymore, even if its an occaisional well-made flick, I’ll wait for it to come to redbox or HBO/Showtime or stream – because I think thats all Hollywood is worth anymore – $1. And unbelievably, there are still some that aren’t worth the buck…
    The last time I went to a theatre, I walked out feeling like a chump. I won’t let it happen again.

  44. jaykuppur says:

    The Hollywood elite is infected with Leftist and liberal ideology. Most films carry their personal fancy in variety of subtle ways. The popularity of leftists and liberals is on the decline. Therefore, the slide in Hollywood movie industry continues decline.

  45. Jackie Klein says:

    Men and women are sick of having to go and watch complete nudity and gotcha sex/porn shots. We are disgusted with being ambushed. We are also disgusted with bombarding the youth with things we don’t allow in our homes. HOllywood is a huge immoral cesspool and we are keeping our dollars…thank you.

    • Linuxhead says:

      Please list some of these mainstream movies with sex/porn shots? I’m genuinely curious you see as over the past decade the number of ‘sexy’ movies has dropped as sex isn’t much of a selling point due to everyone having access to Internet smuttiness.

  46. jbspryjbspry says:

    I just have one word to say to Hollywood:


  47. The movies produced are just not worth what you are charging for them at the theatres. Here’s a sample of the fare: Immature punk (the hero in the movie) gets mildly offended by another immature punk (supporting actor) and there is a struggle that breaks a lot of bottles on shelves or demolishes 5 new cars. End of scene. The reason this is needed is to break the predictable boredom of actors (and actresses) with mile-high attitudes who are successful in their spiritually puny lives and are admired by the other spiritual dwarves in movie, who are not as successful as the hero/heroine but who do also have mile-high attitudes. Nobility of spirit, Honor, Humility, Discipline, Depth of character – totally non-existent.

  48. Ant Eye says:

    Arminius, hail
    When the Arts cease to communicate the fundamental paths to prosperity become stagnant, airless and void of the cooperative spirit that sees things accomplished. Thrills on the screen, one late lamented Film Star observed, were the “vicarious lives” of the audiences. Unable to live with ourselves and the rotting edifice crumbling around our ears, we turn to the “vicarious” appreciation of fictional characters without the redeeming grace of communication from their world to ours. It can’t last long though, even the dishonest man knows he is lying, and his long lists of offenses corrode his soul.

  49. Arminius says:

    Remanufactured, stale old concepts.
    Yet another comic book made into a movie.
    Another derivative fantasy flick.
    “Maybe we need to put more CGI into the next movie! And vampires! Yeah, I think vampires are hot this year. Let’s do that.”

    Thanks, but: Think I’ll just go buy another book.

  50. Charlie Harper says:

    Maybe Sharknado 3 will turn the industry around.

More Film News from Variety