Vincent Cassel
Charles Eshelman/FilmMagic

Linking Europe’s biggest production force with one of French’s senior producers, European film-TV group Studiocanal has boarded the new film from French filmmaker Maiwenn, “Rien ne sert de courir,” which stars Emmanuelle and Vincent Cassel.

Described as a passionate love story, “Rien” is produced by Alain Attal at his Paris-based Les Productions du Tresor, which is best-known for producing all the films of Guillaume Canet, including the Music Box-released crime thriller “Tell No One,” which grossed $6.2 million  at the U.S. box office in 2008, plus Romain Duris’ toplined “Populaire,” and Maiwenn’s “Polisse.”

“Rien” will be co-produced by Studiocanal and France 2 Cinema, in association with Canal+ and France Televisions. Studiocanal handles all distribution rights as well as international sales.

Principal photography will commence March 10, for 11 weeks, on location in and around Paris and in the south-west France.

Maiwenn will direct and also co-wrote the script with Etienne Comar.

“Rien” marks Maiwenn’s fourth feature and follow-up to “Polisse,” which hit the sweet spot of critical and festival acclaim, domestic success and international sales, winning the Jury Prize at the 2011 Cannes Festival, snagging 11 nominations at France’s 2012 Cesar Awards, grossing $20.3 million in France, and ramping up spirited international sales via Wild Bunch including an IFC pick-up for the U.S.

“Rien” is also the fourth screenplay written by Etienne Comar, whose credits include the script of Xavier Beauvois’ “Of Gods and Men,” a Grand Prize winner at the 2010 Cannes Festival, which received 13 Cesar nominations in 2011.

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