HONG KONG – Sony’s “The Amazing Spider-Man 2” grossed $6.92 million over four days in India, earning it the opening weekend box office record for a Hollywood film in the world’s second most populous nation.
The previous record holder was the first instalment of “The Amazing Spider-Man.”
While Hollywood movies generally have less than 10% of the Indian market “Spider-Man 2”’s score is the fourth highest among all films this year.
“We have taken a mass marketing approach to this film with some unique and very local innovations, further amplified with the invaluable support of the entire Sony group,” said Kercy Daruwala, Managing Director – Sony Pictures India, in a statement. “We have some very good weeks ahead of us as we continue to reap the benefits of an open release period coupled with great word-of-mouth and repeat viewing.”