Title now the highest-grossing release in Spain of 2014
In its third frame, over March 28-30, Emilio Martinez Lazaro’s romantic comedy grossed €5.5 million ($7.6 million), in Spain, 24% up on its second weekend, and 95% up on its opening three days, per Rentrak provisional figures.
Total cume through March 30 stood at €16.5 million ($22.7 million).
“In the last 17 years, I have never seen any Number One film perform like this in Spain, Spanish or foreign,” said Arturo Guillen, Rentrak VP, EMEA.
“Spanish Affair” is produced by Telecinco Cinema, the film production arm of broadcast network group Mediaset Espana, and Gonzalo and Ignacio Salazar-Simpson’s Madrid-based Lazona (“No Rest For the Wicked”), Film Factory Entertainment handles international sales rights.