Sony on ‘Interview’ Hitting $1 Million: ‘We Are Extremely Grateful’ to Moviegoers

Sony on 'Interview' Hitting $1 Million:
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On the heels of a $1 million-plus Christmas Day launch for “The Interview,” Sony Pictures’ top distribution executive has thanked moviegoers for their support of the controversy-laden political comedy.

“Considering the incredibly challenging circumstances, we are extremely grateful to the people all over the country who came out to experience ‘The Interview’ on the first day of its unconventional release,” said Rory Bruer, president of worldwide distribution for Sony Pictures, in a statement Friday morning.

“The audience reaction was fantastic — the limited release, in under 10% of the amount of theaters originally planned, featured numerous sellouts and a first-day gross over $1 million.”

“The Interview” finished in 15th place for Christmas Day and played at 331 independent theaters in the U.S., following more than a month of intensive news coverage — starting with a massive cyber-attack on Sony, a Dec. 16 threat by hackers to launch a 9/11-style attack on theaters showing the movie, the studio’s decision to withdraw the movie on Dec. 17 and an about-face six days later.

The hacker threat of attacks on theaters — which the U.S. Dept. of Homeland Security had said last week was not credible — failed to materialize.

The opening day numbers for “The Interview” were impressive given that Sony launched a VOD release of the film on Wednesday morning via YouTube, Google Play, Microsoft’s Xbox Video and its own http://www.seetheinterview.com site. Major chains such as AMC, Regal and Carmike are refusing to book “The Interview” due to the VOD release.

As a result, “The Interview” wound up playing in smaller venues, and its per screen average for the day came in around $3,000. By comparison, Disney’s “Into the Woods” took in about double that per-screen total as the musical played particularly well in big-city multiplexes.

Overall Christmas Day business was better than expected on three titles — Universal’s “Unbroken” with $15.6 million at 3,131 sites; Disney’s “Into the Woods” with $15.1 million at 2,440; and New Line-MGM’s “The Hobbit: The Battle of the Five Armies” with $13.6 million at 3,875.

All three are likely to wind up with at least $40 million each for the four-day Christmas weekend.

Angelina Jolie’s war drama “Unbroken” notched the third highest Christmas Day opening in history and the highest Thursday Christmas Day opening.

 

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  1. John Q says:

    This movie is unfunny. It is devoid of humor. Ugh.

    Best NK satire film is Team America see that instead of this turd. If MST3k were still around they were skewer this steaming pile of crap. It’s worse that Manos, the Hands of Fate. Even Roger Corman is thinking, what a bomb.

  2. Boycott says:

    Boycott this stupid movie to teach Hollywood a lesson. Freedom of expression is not allowed if it incites a riot…domestically or globally! & the movie just looks REALLY dumb

  3. DK says:

    Sony will be lucky to break even on this movie. Grossing a million in one day at only 330 theaters is great, but it stood to possibly gross $15 million it’s opening day. Those who say the whole thing is a publicity stunt are idiots.
    Also, I saw the movie tonight and loved it. But I was planning on seeing it anyway before all the controversy as it looked like a movie I would like. liked most of Seth Rogan’s movies. If you didn’t like his other stuff, you won’t like this. I know it’s not for everyone, but that’s why Baskin Robbins has 31 flavors….everybody has different tastes.

  4. philohio says:

    But what did it cost to make it?
    I’ve heard $40 to 200 mil.
    If they can’t break even, its a Lose!

  5. J.E. Vizzusi says:

    Yuk! In a great way, victory over cyber terrorists but simply in the worst way, a completely ignorant USA audience dying to see a horrible comedy! This movie will only be remembered for the political trouble it caused.

  6. Brian says:

    Translated: Thank you American public for your usual gullibility and stupidity. You never learn and thanks to that we’ll take your hard earned money to the bank. It’s like taking candy from a baby.

  7. Atomic Fury says:

    Wow. So many gullible Americans just forked over their money to see a movie made by the very company which trampled upon the First Amendment. Nice job…

  8. blaineblaine says:

    “Major chains such as AMC, Regal and Carmike are refusing to book “The Interview” due to the VOD release.”

    That’s simply not the chain of events. AMC, Regal and Carmike pulled out. The VOD deal came after.

  9. Prole Center says:

    The whole thing was a major publicity stunt and a psychological warfare operation pulled on not just North Korea, but the world; and especially the brainwashed American public was the major target.

  10. Cherry Zhang says:

    It was a funny movie, IMO. That fat little NK dumpling is an international joke, and his response to this latest example of political satire is further evidence as to why this is the case.

    Unfortunately, based on our recent track record on foreign policy, nobody is afraid of us anymore.

    I know I’ll get blasted for this comment, but I think the weakness of the Obama administration is being exploited here. Even if NK carried out an attack, would Obama retaliate? I wanted President Obama to be successful. However, he is so incredibly weak, and empty. He has screwed up all the huge gains in Iraq and let ISIS and the Taliban run amok in the Middle East.

    Internationally and domestically he is in over his head. He ruined health insurance. My health insurance is up to $450/month from just $200/month. My car insurance is currently only $25/month (from Insurance Panda) and renter’s only $15/month (from Eagle)…both private enterprise… but who knows when Obama will try to step in and socialize that?

    Again, I could be wrong, but I think Obama’s weakness is at play here. We need to remove “the home of the brave” from our national anthem.

    It’s sad that we even considered bending to the will of North Korea.

    • Atomic Fury says:

      At least you have insurance. I’m disabled with no benefits and to get insurance would clean me out. I also don’t qualify for assistance. Obama laid a big one didn’t he?

    • LOL says:

      Yeah, but at least more Americans now have health care thanks to his policies.

      We now need free university tuition paid for with taxes.

  11. Leon says:

    The movie was great manny. Maybe you should stick to Disney films.

  12. Manny says:

    How can I get my money back? Worst film of the year on sooooo many levels.

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