Soccer Kicks Hong Kong Box Office Into Summer Slump

Soccer Kicks Hong Kong Box Office

HONG KONG — Theatrical box in Hong Kong took a summer snooze.

Revenues fell 19% to HK$312 million (US$40.2 million) in the 1 July to 31 Aug. period according to data suppliers, Hong Kong Motion Picture Industry Association and the Hong Kong Theatres Association.

While that slump matches — and slightly exceeds — the summer blues encountered at the North American box office, the soccer World Cup was the biggest single factor in Hong Kong according to the MPIA and HKTA. Many spectators instead tuned in to the football available on TV and in bars and clubs.

For the year to date, Hong Kong’s box office remains slightly ahead of last year. The data shows gross theatrical revenue in the territory at HK$1.168 billion (US$150 million), 2% up on the HK$1.150 billion (US$148 million) in the first eight months of last year.

Seven of the top ten places in the summer period went to English-language movies, and three to Chinese-language films from Taiwan and Hong Kong.

On course to being the biggest film of the year is “Transformers: Age of Extinction,” which grossed HK$54.2 million (US$6.99 million) in the period and a huge HK$98.2 million (US$12.7 million) in total. Behind it followed “Dawn of the Planet of the Apes,” “Guardians of the Galaxy 2,” “Lucy,” and “Into the Storm.”

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  1. Transformers beats soccer says:

    Stunning numbers for Transformers: Age Of Extinction. Soccer didn’t hurt it at all.

  2. The World Cup matches were at 2:00am, 4:00am and 6:00am Hong Kong time. Not many theaters open around then…

  3. GNI Staff says:

    Reblogged this on Global News Insider.

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