‘The Purge: Anarchy’ Scares Up $2.6 Mil at Thursday Box Office

'The Purge: Anarchy' Scares Up $2.6

Sex Tape” and “The Purge: Anarchy” got a jump on the weekend box office on Thursday, with the sexy romp grossing $1.1 million and the horror thriller earning $2.6 million.

Disney’s “Planes: Fire & Rescue” snared roughly $500,000 from its Thursday showings, in line with what the previous film in the animated franchise did in its initial day of screening.

Universal’s “The Purge: Anarchy” looks like it has the best shot at unseating last weekend’s box office champ, “Dawn of the Planet of the Apes.”  The “Purge” sequel is another micro-budget production from Jason Blum’s shop.  Shot for $9 million, the picture should scare up to $30 million this weekend when it expands from 2,194 theaters to 3,303 locations.  That’s a tidy sum for such an economical production.

“Sex Tape” began showing in 2,457 theaters, beginning at 7 p.m., with the studio comparing its initial reception to the $550,000 that “The Other Woman” brought in during its late night showings before grossing $23 million and the $1 million that “The Heat” racked up on the way to a $39 million debut.

Produced by Columbia Pictures for $40 million, the bedroom farce will expand to 3,060 locations and is on track to earn roughly $26 million.  The picture reunited the “Bad Teacher” crew of Cameron Diaz, Jason Segel and director Jake Kasdan.

The films won’t earn any laurels from critics. “The Purge: Anarchy” maintains a 56% “rotten” rating on Rotten Tomatoes, “Planes: Fire & Rescue” holds a 48% “rotten” ranking and “Sex Tape” holds a woeful 16% rotten grade.

“Planes: Fire & Rescue” also debuts this weekend and is gunning for a landing in the mid-$20 million range.

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  1. jlinn says:

    I don’t agree about no one staying home over bad reviews. If I am a bit unsure about whether or not I want to spend the time and money on going out and seeing a movie reviews can help me decide to see it or stay home. I think a lot of other people (fence sitters) are the same. When it comes to some heavily promoted tent pole it is true that reviews seem to have little affect, but for films that aren’t heavily promoted by their studios, I think reviews very often help those smaller films find an audience.

  2. Jay says:

    No one’s staying home over a few bad reviews.

  3. How much more creatively bankrupt can Hollywood get?

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