Relativity School, an academic training offshoot of Relativity Media, is relatively well poised to enter an already-crowded field as a full service purveyor of media-oriented arts education.
Any new venture faces a struggle to get its moving parts in place.
Still, so bullish is the studio on the school’s prospects that it has doubled down on its square-footage footprint at the 20-acre campus of L.A. Center Studios, where a successful 30-student workshop was run last summer.
“We are currently offering workshops and extracurricular activities under the umbrella of Relativity Education, and we are making every effort to begin offering degree programs in September,” says school president Glenn Kalison.
Kalison sees the campus’s active production facility as a major asset in acclimating visual media and performance art students to the industry they hope to enter, with “practical freestanding sets and soundstages. Every inch of this place is a set. You tell them what you want, they’ll cordon it off and you shoot there. We sort of have a deal with the studio that when there’s not a pro shoot on, we can have our students (shoot) there.”
Not since Golden Age majors ran inhouse contract-player training has a studio so aligned itself with an academic program. But this school’s mission isn’t specifically to build talent to spec for Relativity’s own product.
Rather, says physical and post-production President Ken Halsband, “we are delivering a best-in-class education and creating an army of content entrepreneurs, developing relationships and fostering the growth of next-generation talent.”
In what Halsband calls “a collaborative ecosystem of creators,” studio personnel and experience will be leveraged such that students will leave Relativity School with “a substantial portfolio of digital video content to help them create their own opportunities.”