Paramount, Google Partner for Space Hub ‘Interstellar’ Promo Site

Interstellar

Google and Paramount Pictures have partnered to create an interactive website for Christopher Nolan’s upcoming “Interstellar.”

The site lands on the Interstellar Space Hub, with a Space Hunt content discovery feature, links to information about the different screening versions of the film and a link to a Google Play app which allows players to build a solar system and then explore it.

The early release of “Interstellar” in 35mm, 70mm and Imax formats was announced earlier this week, and the Google site presents fans with a breakdown of all the different viewing options that will be available, as well links to all the theaters for purchasing tickets. In case viewers are questioning why seeing a movie in Imax comes with a $5 to $7 surcharge, this site explains that moviegoers are paying for “the brightest, clearest images at almost 10 times the resolution of standard projection formats, with powerful, laser-aligned digital sound and customized theater geometry to create the world’s most immersive movie experience.” Explanations are also available for the film’s 70mm, 35mm, Imax, 4K Digital and Digital formats.

Some theater owners are incensed that only theaters with film projection capability are able to offer the early screenings.

Though it potentially spoils what exactly those big black hole-looking things in the film’s trailer might be, the game seems more aesthetically pleasing and fun than many movie promotional sites.

The site has a host of gorgeously designed features that live up to the expectations of a Christopher Nolan film, provided the user’s computer graphic capabilities are up to snuff.

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