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‘Noah’ Marketing: Paramount Adds Message to Caution Moviegoers

In a nod to concerns by Christian moviegoers, Paramount Pictures has decided to caution moviegoers that its upcoming “Noah” movie is not exactly the same story that’s in the Bible.

The studio announced Thursday night that it had agreed with the National Religious Broadcasters to add an explanatory message to its marketing materials for “Noah,”  starring Russell Crowe (pictured above) and directed by Darren Aronofsky.

“The film is inspired by the story of Noah,” the message reads. “While artistic license has been taken, we believe that this film is true to the essence, values, and integrity of a story that is a cornerstone of faith for millions of people worldwide. The biblical story of Noah can be found in the book of Genesis.”

Paramount said its decision came in the wake of efforts by Jerry A. Johnson, president and CEO of the National Religious Broadcasters, to clarify that the movie is a dramatization and not a line-by-line retelling of the Bible story.

“We are deeply appreciative of Dr. Johnson’s efforts to bring this idea to us,” said Paramount Vice Chairman Rob Moore in a statement. “Our goal has been to take every measure we can to ensure moviegoers have the information they need before deciding to buy a ticket to see the film. We are very proud of Darren Aronofsky’s ‘Noah.’ We think audiences all over the world will enjoy this epic film.”

The film, which carries a $125 million price tag, is opening March 28.  Emma Watson, Jennifer Connelly, Logan Lerman and Anthony Hopkins also star.

“We are grateful that Paramount is striving, with this disclaimer, to strike a proper balance between artistic creativity, character development, and honoring the sacred Scripture,” Johnson said.

The NRB reached out to Paramount following a panel discussion this week at its International Christian Media Convention in Nashville.  The panel included Johnson, consultant Phil Cooke and John Snowden, who served as a biblical consultant for the film, with clips from the film shown to the crowd of several hundred.

“Because of the quality of the production and acting, viewers will enjoy watching main themes from the Noah story depicted in a powerful way on the big screen,” Johnson said. “However, my intent in reaching out to Paramount with this request was to make sure everyone who sees this impactful film knows this is an imaginative interpretation of Scripture, and not literal.”

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