‘Neighbors’ Collects $51.1 Mil, Unseats ‘Spider-Man’ in Box Office Shake-Up

Neighbors Movie Zac Efron Seth Rogen

Sony superhero tentpole amasses north of $550 million worldwide

King of the keg-stand this weekend, Universal’s R-rated frat comedy “Neighbors,” with its estimated boffo $51.1 million opening, interrupted the Stateside reign of “The Amazing Spider-Man 2,” which fell a steeper-than-expected 59% in its second frame for a projected $37.2 million through Sunday.

The Sony superhero tentpole — which did, however, hold onto the overseas weekend crown, with its estimated $69.5 million — reached a total $550 million worldwide, of which more than $400 million comes from international markets.

“Ultimately, (the domestic drop) was within the realm of a picture of this size,” said Sony worldwide distribution chief Rory Bruer.

That said, “Spider-Man” suffered from the mega-buzz building around “Neighbors” for the past several weeks. The Seth Rogen-Zac Efron comedy ultimately played best with women, at 53%, though men accounted for a respectable 47% of the opening.

Universal prexy of domestic distribution Nikki Rocco said she is estimating a 30% drop from Friday to Sunday, but that could be better given the film’s strong playability with women.

“I never thought this would be a choice on Mom’s Day,” Rocco admitted.

Though uncertain, the $18 million-budgeted film’s cumulative heights are expected to be stellar regardless. “Neighbors” overperformed much like “Ted” did last year, when it beat its mid-to-high $30 million expectations with a $54 million domestic opening.

Universal also bowed “Neighbors” in 29 international territories, where it overperformed with $34.4 million. Not surprisingly, the pic’s largest-grossing markets were the U.K., which contributed $14.7 million, and Australia, with $7.1 million.

Elsewhere in the Unites States, Sony bowed femme-targeted “Mom’s Night Out” — the $5 million-budgeted family comedy from TriStar — at 1,044 locations, grossing an estimated $4.2 million. The distrib is projecting an 11% uptick for the pic on Mother’s Day.

Clarius Entertainment (via Freestyle Releasing) bowed animated kidpic “Legends of Oz: Dorothy’s Return” at an aggressive 2,607 theaters, though the film estimated just $3.7 million in three days. The toon is one of only a few films this summer aimed at young kids; its domestic prospects are unlikely to grow, however.

In limited release, Open Road launched Jon Favreau’s food comedy “Chef” at six engagements, averaging a standout $34,034 per screen, with a total estimated $204,201 through Sunday. The film should leg out nicely given that 93% of the film’s exit scores were the highest-two ratings, according to the distrib.

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  1. Alex says:

    It’s really simple: Neighbors looked good in the trailer and got great reviews, Amazing Spider-Man looked meh in the trailers, got so so reviews and has had bad word of mouth.

  2. Sam says:

    How can anyone pay money to watch Seth Rogen scream and play Seth Rogen? Can he just disappear ….

  3. Ryan J.S. says:

    Ted came out in 2012! What kind of lazy editors does Variety have?

  4. ted says:

    In spite of the word of mouth I’ll probably check it out, Seths a funny guy even with a lame script.

  5. cadavra says:

    So how many more R-rated comedies have to open at $40 million-plus before the studios finally realize that this is a thing and stop pressuring filmmakers to bring in a PG-13 if they don’t want to?

  6. TheBigBangOf20thCenturyPopCulture says:

    Why are all the freaks and geeks who used to get beat up in school now movies stars? Where are the real leading men with charisma who don’t look like they should be working in a fast food joint?

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