MoviePass Gets Exhibitor Endorsement, Launches Pilot Program With AMC

MoviePass, the subscription service that fancies itself as a Netflix for movie buffs, has finally snagged a major exhibitor.

AMC Theatres is joining forces with the startup company on a pilot program that will launch in two markets in early 2015. Customers will be able to buy a new subscription package, MoviePass Premium, for between $30 to $45 a month. In return, they will be able to see a movie a day. Higher end packages will enable customers to see films in premium formats such as Imax and 3D.

The average AMC theater ticket costs a little less than $9.50. The pilot program will launch in nine theaters in Boston and 10 theaters in Denver. It will expand to other markets based on user interest.

The alliance is notable because AMC vehemently objected to MoviePass when it launched in 2011. The chain was worried MoviePass would damage ticket prices.

After a few false starts, MoviePass has been experimenting with a debit card like service. The AMC deal is the first time a major theater chain has endorsed the program.

The AMC version of MoviePass will be available as an App.

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