‘Maze Runner’ on Track for $30 Million Opening

The Maze Runner

The Fault in Our Stars” producers could have another hit on their hands this summer — and this time, the boys may join in.

Fox’s “The Maze Runner,” based on the book by James Dashner, is on track for a $30 million opening when it bows on Sept. 19.

That’s quite an impressive feat — not just because the U.S. box office is having its worst summer in nearly a decade, but also because both males and females are saying they will buy tickets, which is unusual for a YA book adaptation. Even action-driven projects like “The Hunger Games” started out with women outpacing men in desire to see the film. And while the “Maze Runner” books are nowhere near as popular as “The Hunger Games” or “Twilight,” appealing to both genders could help the studio launch a movie franchise with the story of a boy whose memory is erased and must try to escape from a maze in which he finds himself trapped.

The studio recently asked “Maze Runner” screenwriter T.S. Nolan to work on a script for the second book in the trilogy, “The Scorch Trials,” but that will, of course, depend on box office results.

“It’s a good start and it’s impressive,” analyst Hal Vogel said of the sci-fi thriller’s early tracking.

Directed by f/x artist Wes Ball and starring “Teen Wolf” actor Dylan O’Brien, the $30 million-budgeted project is currently a “first choice” among men under the age of 25, offering a sci-fi storyline with potential male appeal. Yet the film has largely been promoted toward young women in recent weeks, with ads on ABC Family’s “Pretty Little Liars” and stories on gossip sites like Just Jared. O’Brien is a favorite hunk among teen girls, making it easier for Fox to appeal to both sexes.

As Hollywood learned the hard way with recent YA adaptations like “The Giver,” “Beautiful Creatures” and “Mortal Instruments,” not all movie versions of popular novels strike gold at the box office, so it’s critical for lesser-known properties to cast a wider net to young audiences.

After the $280 million grossing worldwide success of “The Fault in Our Stars,” producers Wyck Godfrey and Marty Bowen are trying to capitalize on more books with youthful appeal after “The Maze Runner.” Their company, Temple Hill Entertainment, is working on adaptations including Ava Dellaira’s debut novel “Love Letters to the Dead” and Nicholas Sparks’ “The Longest Ride.”

“We’re snatching up a lot of books,” Godfrey recently told Variety.

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  1. im watching it because of kaya scodelario, period.

  2. John says:

    I hope this film does good, cause they really need to do the other books, too. It was a great book series, and i hope that this one’s good.

    • Alex says:

      I don’t know if I could watch the last movie because of one specific moment. Those of you who have read the books probably know which one I’m talking about :(

  3. Dan says:

    September is historically unkind to the domestic box office. While there are exceptions (Hotel Transylvania, Cloudy with a Chance of Meatballs 2) I wouldn’t trust any tracking or trade expectations.

  4. Smacking Tracking says:

    Tracking has been off all summer with Expendables 3,tracking mid 20millions/opened to 15million and Sin City 2 tracking high teen millions to low 20 million range/ opened to slightly more than 6 million dollars; as two of the latest examples of over zealous tracking reporting. Unless, there is a remarkable improvement in the trailers being shown on TV, I can’t see that much of an audience showing up week one. It looks really weak with alot of pansies and cliched roles as the main points of focus for the film and that is discernable just from watching the trailers. Whatever it opens to, it will surely have a very limited appeal at the box office. It looks like a film that might be able to persuade enough of the gullible to get to high teens or the low 20 million range. But the trailers stink.

  5. William says:

    how in the world do they not mention The Gotham Group here? Didn’t THEY in fact bring this project to Fox? Deplorable reporting, so the movie had one producer, interesting.

  6. guest says:

    three weeks in advance you’re putting it out there that this will be a 30 million dollar hit? especially after tracking has shown itself to be so innacurate all summer? this seems pretty silly.

    • silkysalt says:

      You could look at it that way, or that since tracking is so inaccurate that you would have to be pretty confident in what you are seeing to make a pronouncement like this.

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