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‘Max Steel’ Movie Sales Starting in Berlin

U.S. release planned for late this year

Foreign sales on the “Max Steel” movie will launch at the European Film Market in Berlin as the first title to be offered by newly minted Dolphin Films International.

Mattel announced plans last September for a live action movie based on the property, with Open Road Films picking up U.S. rights and Dolphin Films producing with the toymaker.

Dolphin’s sales banner has formed a multi-year partnership with IM Global. Christine Perrin-Stocco, who has successfully led all of Dolphin’s international sales for the past 12 years, will expand her role to head the new division. Perrin-Stocco’s overseen distribution of projects to more than 100 territories including Nickelodeon  series “Zoey 101” and digital project “Cybergeddon.”

IM Global will provide international sales, marketing, publicity, technical operations, legal and accounting support.

“Family films drive the leading box office results worldwide,” said Dolphin Films topper Bill O’Dowd. “We’re thrilled to partner with IM Global and provide international distributors with powerful, branded films the entire family can enjoy. We couldn’t be happier to launch the division with ‘Max Steel,’ a franchise film with studio clout that comes with the added value of being a successful Mattel property.”

“Max Steel,”based on teenager Max McGrath and alien companion Steel, is being written by Christopher Yost (“Thor: The Dark World”) and directed by Stewart Hendler (“Halo”). The U.S. release is planned for late this year.

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