The Lego Movie

The third weekend of Warner Bros.’ “The Lego Movie” will crush the competition again with early estimates of a $30 million frame, underlining the toon’s impressive holding power.

In its 15th day, “Lego” easily outpaced a pair of new entries — Relativity Media’s “3 Days to Kill” and Sony’s “Pompeii” — with a Friday total of around $6.7 million.

Kevin Costner’s “3 Days” appeared headed for second place with $4.5 million Friday for a weekend total in the $13 million to $14 million range. It’s a Relativity-EuropaCorp co-production with Relativity handling U.S. distribution and a few international territories.

“Pompeii,” which is fully financed by Constantin Films, followed in third with a $3.9 million estimate and was headed for a weekend of around $11 million.

“Lego” should see business soar Saturday with about $14 million, thanks to juvenile moviegoers and their parents, followed by somewhere around $9.5 million on Sunday to leave the animated comedy  around $182 million domestically. A $30 million weekend total would represent a drop from the previous Friday-Sunday of about 38%.

Warner Bros. also announced Friday that it had dated the untitled Lego sequel for May 26, 2017. The computer-animated comedy — co-financed by Village Roadshow — has taken in another $52 million in 42 international markets and is adding France and Italy this weekend, followed by Russia on Feb. 27, Japan on March 21, Australia on April 3 and Germany on April 10.

“Lego” will be the second 2014 title to win three consecutive weekends following a three-peat by Universal’s “Ride Along,” which should add another $4 million this frame for a six-week total of $122 million.

The weekend box office should slow down notably after the Valentine’s Day/President’s Day weekend saw four new entries, led by Sony-Screen Gems’ “About Last Night.” Friday’s total for the Kevin Hart comedy appeared around $3 million for a second weekend around $9 million to $10 million and a 10-day cume of about $40 million.

Sony’s third weekend of “Monuments Men” and its second weekend of “Robocop” will likely finish in the fifth and sixth slots. “Monuments” has hit $50 million and could add in another $9 million over the weekend.

“Robocop” took in $2.3 million on Friday and is projected to wind up the frame in the $7 million to $8 million range — pushing the U.S. total to around $42 million. International grosses on reboot,  co-financed with MGM, have already gone past $70 million.

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