Laura Carrillo to Head Creative Advertising at Relativity Media; Dana Precious to Depart (EXCLUSIVE)

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Courtesy of Relativity

After a year of serving as president of creative advertising and research, Dana Precious is leaving Relativity Media. Taking on many of her duties will be Laura Carrillo, who is leaving Open Road Films to join the company.

Carrillo will serve as executive VP of creative advertising for Relativity and report to Russell Schwartz, Relativity’s president of theatrical marketing. The new post essentially reunites her with Schwartz after having worked together at New Line Cinema.

One of her first projects will be the family film “Earth to Echo,” out July 2.

Schwartz and Precious were tapped to serve as a team and replace marketing chief Terry Curtin in 2013.

“We thank Dana for her many contributions to Relativity and wish her well in her future endeavors,” a Relativity spokesperson said of Precious, whose contract was not renewed by the company. Before joining Relativity, Precious was executive VP of worldwide marketing at Marvel Studios and held top marketing posts at Fox and Sony.

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  1. Chris Davis says:

    Wow. Thanks to hiring Russell to oversee a marketing team that has no idea how to build awareness, every movie they have fails. OCULUS was actually unusual for Relativity in that it it actually pretty good. The trailers and spots were scary and amazing. but Russell couldn’t get any awareness on it because he and the old ladies in his department haven’t woken up to the fact it is 2014. EARTH TO ECHO is going to bomb. What a joke. Good luck to Laura Carillo, she is gonna need it.

  2. FSN Global 's Rick Fox says:

    Reblogged this on Global News Now.

  3. Michael Geller says:

    Let’s get this right. Russell consults with Terry Curtain and is unable to get the results that Relativity wants so they hire him full time. Ryan Cavanaugh wants to be seen as a visionary but Relativity goes with old school head of marketing. Despite being one of their most marketable and best reviewed releases and with reputedly high testing creative, Oculus awareness never gets to benchmarks. They change publicity, creative, head of marketing, everything except a bizarre long distance media arrangement. I wouldn’t want to take any bets on Earth to Echo.

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