Kevin Hart Responds to Sony ‘Whore’ Comment: ‘I Protect My Brand’

Kevin Hart Sony Comments
Gilbert Carrasquillo/Getty Images

After being called a “whore” by a Sony exec in one of the recently leaked emails, Kevin Hart has taken to Instagram to defend himself.

“Knowing your self worth is extremely important people,” Hart wrote Thursday. “I worked very hard to get where I am today. I look at myself as a brand and because of that I will never allow myself to be taking advantage of. I OWN MY BRAND…I MAKE SMART DECISIONS FOR MY BRAND….I PROTECT MY BRAND….which is why I’m able to brush ignorance off of my shoulder and continue to move forward. I refuse to be broken people…with that being said its now time for me to get back to building this empire that I’ve always dreamed of!!!!”

#KnowYourselfWorth #HustleHart #MogulMindset

A post shared by Kevin Hart (@kevinhart4real) on

Hart stars in the upcoming Sony comedy “The Wedding Ringer.” The dust-up began on Wednesday, when an email leaked in which Sony exec Clint Culpepper slammed the comedian for asking for more money to promote “Think Like a Man Too” on his Twitter on top of his $3 million payment.

“I’m not saying he’s a whore, but he’s a whore,” Culpepper wrote of Hart to Sony co-chairman Amy Pascal. “If he doesn’t do his normal routine, his film will not open as well and his brand will appear diminished and he will- in fact – be f—ing himself because we have his next 2 immediate films.”

The email about Hart was only one of many embarrassing emails to leak out of Sony. Also on Wednesday, emails hit the Web between Pascal and producer Scott Rudin, where the two cracked jokes about President Obama and what his favorite movies might be, focusing on movies mostly starring and by African-Americans, such as “Lee Daniels’ The Butler,” “12 Years a Slave” and “Django Unchained.”

“I bet he likes Kevin Hart,” wrote Rudin.

Both Pascal and Rudin have since apologized for the comments.

The hack attack against Sony began Nov. 24, with a group calling itself Guardians of Peace starting targeting the studio. The hacking has resulted in the leak of confidential information about executive and star salaries, movie budgets and employees’ personal information. Hackers also released five new Sony movies onto torrent sites, including “Fury” and the unreleased “Annie” and “Still Alice.”

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  1. Kash Steady says:

    Just because Japanese people aren’t being rounded up and interred in concentration camps, just because they let Native Americans build casinos, just because the president is black, DOES NOT MEAN THAT MINORITIES OF ALL SHADES ARE NOT STILL UNIVERSALLY REVILED BY THE PEOPLE THAT HOLD POWER IN THIS COUNTRY!!!

  2. mikef says:

    It’s not surprising that people are agreeing with the comments made about Hart and pointing out that they were made in “private” emails while ignoring the issue of the story: the racist slant of the emails. With all the talk about race-baiting, whenever someone brings up racism, maybe this story will show that we have not moved as far from our collective history regarding equality, or the lack thereof, and have, instead, taken to expressing such unpopular opinions in “private” forums (emails and behind closed doors).

  3. frankieC says:

    The fact that Kevin Hart is still making movies is the incredulous part. He is a talentless hack… not a whore. At least whores show some promise.

  4. Kevin Hart is considered a whore but Seth Rogan aint? Come on son. Come on…. Atleast Kevin is funny.

  5. zainea13 says:

    I agree with the Sony execs in regards to Hart. On top of that anyone that refers to themselves as a “brand” or “empire” is a total chatch. & they shouldn’t have apologized for anything. These were private emails that were shared without their permission. It’s like someone publishing a diary without the authors consent. Or recording a casual conversation and publishing the tape without permission. Apologies not necessary in those situations, except maybe to say ” sorry this was released, it was to have remained private”

  6. Talk about whores. You never apologize. But they they did because they wanted to protect their “brand”. Hypocrites.

    • Bill g says:

      Hey fool….there is no such thing as a private email. thise emails reside on publicly accessed servers and NOT private in anyway. If they wanted their racist comments to be private, they should’ve written a letter. Once you hit send, your emails are open to anyone who can get their hands on them. How about admitting the racist tinted emails, start there.

      • mikey says:

        Hey fool…once you put a stamp on the envelope and put it in the mailbox your letter is open to anyone who can get their hands on it.

        See how I did that?

  7. Truth says:

    Please I was promised a budget provision from Think Like A Man 2 for a movie I have in development and I still haven’t received it yet. They made $65m dollars and then Sony further ripped me off instead of giving me the budget they stole the project and didn’t pay me nothing.

  8. Real Woman says:

    I will be honest I think Kevin Harts a funny comedian he has made lots of successful movies but I have also helped his career somewhat. Though I am sure he may not be aware of this. This just shows that you must be careful what you right on emails and personal opinions are probably best shared with your confidential friends not through emails to business associates as it can be very damaging to business relationships. Amazingly my friend is working on this comedy movie script called War of the Exes called Jill Thrussell she’s a talented upcoming writer and director and she wanted Kevin Hart to be in it so coz she thinks he would be great for the role I will let her know how expensive he is.

    • frankieC says:

      why can’t you folks spell correctly or type with appropriate grammar? It’s agonizing to read and I cannot even make it to the ignorance of the content.

  9. Me says:

    Clint Kevin has made you guys lots of money he was probably just asking for you to pay his social media people so it didn’t come out of his salary. Though I can see both sides of the story. How can you call him a whore though I thought you guys were buddies?

  10. dave o'c says:

    Everyone asks for more money. Sony called him a WHORE for it??? Sooo racist!!! And LIBELOUS. It’s a hate crime. That makes it federal. And this media frenzy will undoubtedly cost Mr. Hart millions of dollars in lost roles and endorsements.

    • TrojanMBA says:

      A stupid comment to put out in an email….definitely. A racist comment…please. A hate crime…laughable. Mr. hart was asked to support his upcoming film through a few tweets. I can only assum Mr. Hart (whose work I have enjoyed) is not as protective of his brand as he pontificates…evidently he did not protect his brand enough to demand a share of the pie. For if he had …he would not give a second thought to sending a few tweets totally in his best interest…with the prospect of juicing his back end. Which means he could just be (choose the best answer) A. A poor business man B. self absorbed idiot C. money grubbing whore or D. All of the above.

  11. Could you imagine how f$$% he feel, now that Kevin Hart knows that these guys were considering how they could destroy him, instead they confirmed what he already knew, now they have to make sure that he don’t fail, because they would be the reason why he did. http:m2e4life.net.

    Thanks for the heads up. TO GOD BE THE GLORY!!! BLACK FOKES, POP YOUR WALLETS, IF YOU HEAR ME.

  12. IRISH1 says:

    I like the Kevin Hart comment. The other person seems a bit of a whore regarding his comments. does he say this of every Actor who want’s to get paid their fair worth? I doubt it.

  13. ESP says:

    To the writer of this article:

    He wasn’t “defending” himself as you so carelessly described so much as “responding” to the verbal assault to his character. Try better next time.

  14. David says:

    He isn’t a whore but he is making a bad decision if he refuses to promote his own movie. Promoting your upcoming movie to your fans increases attendance and puts more money in your pocket. Too bad Kevin isn’t bright enough to do the math.

  15. pouletnoir says:

    Addressing your audience as “people” is irritating beyond words. My sympathy is with the executive who called him a whore for demanding money to promote his own show.

  16. Vince says:

    Management always feels this way about the talent See Howard Sterns nightmare trip through radio. Management is not creative, can’t ever do what the talent does. and are very threatened by them. Management would be no where without talent like Stern and Hart.

  17. CherylAnn says:

    Can someone please push Kevin Hart back under whatever rock he crawled out from under? He’s an embarrassment to even the marginal idiots of Hollywood. He can promote all he wants, but he’s a ridiculous and silly little minion who exhibits the double standard of Hollywood and its lowered expectations of black performers and the low level of acceptance from Black filmgoers — but them most black people don’t have too much going for them in the literary/entertainment criteria. Look at BET. It made Bob Johnson a billionaire of recycling crap—and the lower classes sat in front of the boob tube and proved how little taste they have by accepting that idiocy. And we wonder by most black actors aren’t taken seriously?

  18. Scuba Girl says:

    Kevin Hart is absolutely correct. He got paid to make the movie. Period. End. Now Sony expects him to go out and do publicity for the movie for free. Sorry to you haters here, but that’s not how it works. If Sony expected him to do publicity for the movie as part of the $3mil salary, it would have been detailed in the contract. Since it wasn’t, the studio was essentially expecting Hart to work for free.

    The movie would clearly benefit from the publicity that Sony expected Hart to do and, by extension, so would Kevin Hart–assuming he has a piece of the gross.

    But this Culpeper dude is way wrong. And all too typical of a studio type.

  19. silkyfine49 says:

    All of this means Hollywood still has a problem with black Americans so scared to face changes, (whites)and maybe their empires are falling, there’s no wins in this ( just plain hate).

  20. Kevin says:

    If other Executives get fired over racist comments then others should too. It’s corporate email and they should know its not behind closed doors when making such comments. No respect for those people anymore.

    You mentioned career suicide in those emails about doing certain films but in reality you created this career suicide with your racist and insulting comments!

    I’m done with Sony films at least until I see change.

  21. Kevin Hart is nobody’s court jester, and he don’t clown around about his worth in wages.

  22. Jim says:

    Sony has already been hurting in the movie department the last few years….you gotta wonder what sort of fallout they are going to see from actors and directors who may hold a grudge over some of the things said about them, and rightfully so.

  23. SONY, what a bunch sweaty butt crack lickers. They make money off of performers and the public, and, have the nerve to talk shit about each one. Make all the money. Have no respect.

  24. Hurt a Democrat, tell the Truth! says:

    Face it, Black Americans……Hollywood leftists just aren’t that into you, especially when you’re killed by the dozen in Chicago or an pre-birthed infant in Dr. Kermit Gosnell’s Planned Parenthood clinic.

  25. Lenny Rivera says:

    Kevin Hart demanding more money to promote a movie that’s already finished and soon to be released does NOT make him sound like a whore. It is precisely BECAUSE the movie is already finished that he should be paid more to do more work on the film. Everybody does it. Why should he work for free if that work may potentially take him away from other paying work, such as another movie or performances. Going on a promo tour takes you away from work and from family. Furthermore, when he does it he’s a whore but when others do it its okay?

    • Holden17c says:

      Agreed. Hart was paid to act in the film, not to promote it. The time he spends traveling and promoting shouldn’t come for fee. You don’t ask, you don’t get, and Hart and his agent would be foolish not to request compensation for his efforts.

  26. Dan says:

    Correction needed: Dispute was over promoting “Think Like A Man Too” according to Gawker.

  27. jhs39 says:

    Demanding more money to promote a movie that’s already finished and soon to be released does actually kind of make him sound like a whore.

    • poppyblack says:

      Actually you are wrong . His deal to promote the film did not include social media platform. So asking him to promote it for free is cheap and cheeky on their part . He has every right to be paid for additional work that was not agreed in the contract.

      • sammyglick says:

        Agreed. It’s not as if most celebrities don’t outsource their ‘twitter’ — which is what Mr. Hart likely would have done to promote his movie. Likewise, how hard is it to send out a few pre-written statements on your personal twitter promoting your OWN MOVIE! Those stating he should have been paid more on top of the 3 million he already made, are as greedy and dumb as Mr. Hart appears to be. As most people would feel BLESSED to make that kind of money at this stage of their careers.

      • Fin says:

        EXACTLY poppyblack! This is a business – make no mistake about that! He was willing to do more to promote the film on his own time by randomly tweeting, not just doing promotions on a studio junket and he just wanted to be compensated. Since he was already paid and it was a flat $3mil and the job was done, unless he was making anything on the back end, the only ones to benefit from his generating buzz and hopefully ticket sales was Sony!

    • Malvina Longfellow says:

      Actors negotiate future deals based largely on their past box office history.
      If their box office suffers, so will future deals.
      It is in their best interest to work to promote their own films whether or not they gets part of the back end.

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