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Kevin Hart Responds to Sony ‘Whore’ Comment: ‘I Protect My Brand’

After being called a “whore” by a Sony exec in one of the recently leaked emails, Kevin Hart has taken to Instagram to defend himself.

“Knowing your self worth is extremely important people,” Hart wrote Thursday. “I worked very hard to get where I am today. I look at myself as a brand and because of that I will never allow myself to be taking advantage of. I OWN MY BRAND…I MAKE SMART DECISIONS FOR MY BRAND….I PROTECT MY BRAND….which is why I’m able to brush ignorance off of my shoulder and continue to move forward. I refuse to be broken people…with that being said its now time for me to get back to building this empire that I’ve always dreamed of!!!!”

#KnowYourselfWorth #HustleHart #MogulMindset

A post shared by Kevin Hart (@kevinhart4real) on

Hart stars in the upcoming Sony comedy “The Wedding Ringer.” The dust-up began on Wednesday, when an email leaked in which Sony exec Clint Culpepper slammed the comedian for asking for more money to promote “Think Like a Man Too” on his Twitter on top of his $3 million payment.

“I’m not saying he’s a whore, but he’s a whore,” Culpepper wrote of Hart to Sony co-chairman Amy Pascal. “If he doesn’t do his normal routine, his film will not open as well and his brand will appear diminished and he will- in fact – be f—ing himself because we have his next 2 immediate films.”

The email about Hart was only one of many embarrassing emails to leak out of Sony. Also on Wednesday, emails hit the Web between Pascal and producer Scott Rudin, where the two cracked jokes about President Obama and what his favorite movies might be, focusing on movies mostly starring and by African-Americans, such as “Lee Daniels’ The Butler,” “12 Years a Slave” and “Django Unchained.”

“I bet he likes Kevin Hart,” wrote Rudin.

Both Pascal and Rudin have since apologized for the comments.

The hack attack against Sony began Nov. 24, with a group calling itself Guardians of Peace starting targeting the studio. The hacking has resulted in the leak of confidential information about executive and star salaries, movie budgets and employees’ personal information. Hackers also released five new Sony movies onto torrent sites, including “Fury” and the unreleased “Annie” and “Still Alice.”

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