Advertising agency Jump Cut is launching a print division and has tapped Brandon Schaefer to be its new creative director.
The company specializes in mounting campaigns and designing trailers for indie films and cultural centers. Many of the films it has worked on, such as “Taxi to the Dark Side,” “Half Nelson,” “The Broken Circle Breakdown” and “The Central Park Five,” have factored into awards races. In addition, Jump Cut works for the New York Film Festival, the Film Society of Lincoln Center, the Museum of Modern Art and the Metropolitan Opera.
In Schaefer, Jump Cut is tapping a longtime graphic designer with a print and digital background. A former writer for Film.com, he has also designed key art and home video packaging. His former clients include IFC Films and the New York Times.
In his new role, Schaefer will oversee all print campaigns, including posters, bus shelters, bus wraps, billboards and social media and online advertising. The print division is expected to hire additional employees.