You will be redirected back to your article in seconds

Joss Whedon Launches Digital Distribution of ‘In Your Eyes’ After Film’s Tribeca Screening

Joss Whedon surprised attendees at the Tribeca Film Festival’s world premiere of “In Your Eyes” when he appeared in a video announcement following the April 20 screening to announce that Whedon and Kai Cole’s Bellwether Pictures had just released the movie digitally, directly to consumers, as a $5 digital rental.

Written and exec produced by Whedon and directed by Brin Hill, “In Your Eyes” is now available on the film’s website via the Vimeo on Demand platform. Pic has been translated into Spanish, German, Portuguese, French and Japanese for the release.

Bellwether bills itself as a microstudio looking to produce indies and distribute them directly to auds via new-media tools. “In Your Eyes” was produced and released in partnership with Michael Roiff’s Day & Night Pictures.

The release strategy for “In Your Eyes” echoes similar initiatives that have seen creatives take distribution into their own hands, as Louis C.K. did when he made a tidy sum off the digital self-release of concert film “Live at the Beacon Theater” in 2011. Unorthodox release strategy for “In Your Eyes” is feasible in large part because Whedon has amassed a major following over a career that has stretched from “Buffy the Vampire Slayer” to “The Avengers.”

“In Your Eyes” stars Zoe Kazan and Michael Stahl-David in a boy-meets-girl tale infused with the supernatural. Nikki Reed, Mark Feuerstein, Jennifer Grey and Steve Howey also appear in the movie.

More Film

  • George Clooney Matt Damon

    Matt Damon Says He Knew Harvey Weinstein Was a 'Womanizer,' Not a Predator

    Joss Whedon surprised attendees at the Tribeca Film Festival’s world premiere of “In Your Eyes” when he appeared in a video announcement following the April 20 screening to announce that Whedon and Kai Cole’s Bellwether Pictures had just released the movie digitally, directly to consumers, as a $5 digital rental. Written and exec produced by […]

  • Econet Media CEO Joseph Hundah Helms

    Discop Africa Profile: Econet Media CEO Joseph Hundah Helms Fast-Growing Kwesé TV Empire

    Joss Whedon surprised attendees at the Tribeca Film Festival’s world premiere of “In Your Eyes” when he appeared in a video announcement following the April 20 screening to announce that Whedon and Kai Cole’s Bellwether Pictures had just released the movie digitally, directly to consumers, as a $5 digital rental. Written and exec produced by […]

  • James Franco Issa Rae Kuamil Nanjiani

    Inaugural Indiewire Honors to Celebrate James Franco, Issa Rae, Kumail Nanjiani and More

    Joss Whedon surprised attendees at the Tribeca Film Festival’s world premiere of “In Your Eyes” when he appeared in a video announcement following the April 20 screening to announce that Whedon and Kai Cole’s Bellwether Pictures had just released the movie digitally, directly to consumers, as a $5 digital rental. Written and exec produced by […]

  • Uber Sexual Harassment

    Uber Sexual Harassment Movie in the Works With Susan Fowler

    Joss Whedon surprised attendees at the Tribeca Film Festival’s world premiere of “In Your Eyes” when he appeared in a video announcement following the April 20 screening to announce that Whedon and Kai Cole’s Bellwether Pictures had just released the movie digitally, directly to consumers, as a $5 digital rental. Written and exec produced by […]

  • No Merchandising. Editorial Use Only. No

    'Thor: Ragnarok' Creates Thunderous Buzz on Social Media Ahead of Debut

    Joss Whedon surprised attendees at the Tribeca Film Festival’s world premiere of “In Your Eyes” when he appeared in a video announcement following the April 20 screening to announce that Whedon and Kai Cole’s Bellwether Pictures had just released the movie digitally, directly to consumers, as a $5 digital rental. Written and exec produced by […]

  • Sad daughter of unemployed Tennessee coal

    Harvey Weinstein Is a Monster of Hollywood's Own Making. What Are We Going to Do About It?

    Joss Whedon surprised attendees at the Tribeca Film Festival’s world premiere of “In Your Eyes” when he appeared in a video announcement following the April 20 screening to announce that Whedon and Kai Cole’s Bellwether Pictures had just released the movie digitally, directly to consumers, as a $5 digital rental. Written and exec produced by […]

  • Julia Roberts, Lucas Hedges to Star

    Julia Roberts, Lucas Hedges to Star in Drama 'Ben Is Back'

    Joss Whedon surprised attendees at the Tribeca Film Festival’s world premiere of “In Your Eyes” when he appeared in a video announcement following the April 20 screening to announce that Whedon and Kai Cole’s Bellwether Pictures had just released the movie digitally, directly to consumers, as a $5 digital rental. Written and exec produced by […]

More From Our Brands

Access exclusive content