Josh Goldstine to Head Worldwide Marketing at Universal (Exclusive)

Josh Goldstine Head Worldwide Marketing Universal

Universal Pictures president of marketing Josh Goldstine is poised to become head of worldwide marketing at the studio, according to several people familiar with the negotiations. Michael Moses, co-prexy of Universal marketing, will continue to report to Goldstine.

In his new role, Goldstine will take on additional responsibilities for international theatrical marketing, assuming part of the duties formerly held by David Kosse, the well-respected 10-year Uni veteran and international president. Kosse opted to remain in London rather than move to the United States where Universal Filmed Entertainment Chairman Jeff Shell opted  to relocate the studio’s head of international theatrical operations. Kosse’s duties included overseeing international distribution and marketing, as well as global production. Duncan Clark continues in his role as president of international distribution.

Goldstine will continue to report to Universal Pictures chairman Donna Langley (pictured with Goldstine) and Shell.

Goldstine has spent three years in his current post overseeing all aspects of Universal’s domestic feature film marketing activities, including creative advertising, media, publicity, promotion, digital marketing and home entertainment marketing and administration. He and Moses worked closely and helped turn the tide for Universal — which had suffered such commercial disasters as “Land of the Lost” and “Cowboys and Aliens” — marketing recent box office hits that included the “Despicable Me” franchise, “Fast & Furious 6,” “Identity Thief” “The Bourne Legacy,” “Ted” and “Ride Along.”

Prior to his time at Universal, Goldstine had a 20-year tenure at Sony, serving as senior executive VP of creative advertising and working on such successful campaigns as “The Social Network” and “The Karate Kid” franchise.

Goldstine began his career at Columbia Pictures in 1991 as executive assistant to the president of marketing and worked his way up the ranks holding senior positions in both creative advertising and marketing guiding the campaigns of some of Sony’s most successful films.

A Universal spokeswoman said she was “not in a position to confirm or comment” on Goldstine’s impending promotion.

 

 

 

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety

Loading