There’s no doubt that the Capitol would approve of Lionsgate’s latest promotional campaign for “The Hunger Games: Mockingjay – Part 1.”
The studio recently released posters celebrating Panem’s — the post-apocalyptic nation where “Hunger Games” is set — district heroes. The propaganda-style images “salute the citizens” of the mining, technology, fishing, transportation, grain, livestock and lumber districts.
In addition to the visually stunning photos that could easily be found in a high fashion magazine, the viral marketing campaign includes a “government website” for Panem, TheCapitol.pn.
The site features bios of the heroes, including the lumberjack below. “Elias Haan, 26, has kept the axe handed down to him by his great-grandfather as a reminder of the hardships he and his great District have overcome.”
Katniss’ (played by Jennifer Lawrence) own District 12 has the most startling poster of all plastered with a six-year-old coal miner.
“Mockingjay – Part 1” opens on November 21 so there are five more months of clever marketing to look forward to.
Vist the Capitol website for the rest of the posters.
All images courtesy of Lionsgate.