‘Hunger Games: The Exhibition’ Tour Launching in 2015 as Lionsgate Explores Theme Parks

'Hunger Games: The Exhibition' Tour Launching

Katniss Everdeen may be getting into the theme park business, thanks to Lionsgate.

Taking advantage of its blockbuster “Hunger Games” franchise, Lionsgate announced Friday that it will launch a U.S. tour of “The Hunger Games: The Exhibition” in the summer of 2015 as a first step towards exploring additional theme park attractions and other location-based entertainment opportunities.

Lionsgate CEO Jon Feltheimer made the announcement during the studio’s conference call with analysts to discuss earnings for its fourth quarter ended March 31.

The exhibition will include displays of costumes, props and other elements of the franchise films. Lionsgate is teaming with theme-park and location-based entertainment specialist Thinkwell Group for the project.

The first two “Hunger Games” films — starring Jennifer Lawrence as Katniss Everdeen — have grossed more than $1.5 billion at the worldwide box office. The exhibition will launch several months ahead of the Nov. 20, 2015 release of the fourth and final film, “The Hunger Games: Mockingjay – Part 2” with artifacts featured in the first three films.

Lionsgate said the exhibition will be placed in “major museums and institutions” with a multimedia promotional effort and nationwide advance ticket sales.

“Now that we’ve built a critical mass of intellectual property, we’re committed to extending our brands into exciting new businesses that create opportunities for our fans to engage with our properties at the same time they deliver significant incremental financial benefits to Lionsgate,” said Lionsgate chief marketing officer Tim Palen.

Lionsgate announced last November that it was exploring getting into the theme-park business. CEO Jon Feltheimer made the disclosure at that point during a conference call with analysts, saying Lionsgate had been approached about “Hunger Games” theme parks in two territories and was considering those possibilities.

Palen also announced Friday that Lionsgate has brought veteran Thinkwell executive Jenefer Brown in-house, naming her to the newly created post of senior VP of branded attractions.

Lionsgate said Brown will oversee the launch of the U.S. tour of “The Hunger Games”  exhibition but will also explore additional theme park attraction and other location-based entertainment opportunities around the world for “The Hunger Games” franchise, along with Lionsgate’s entire portfolio of branded properties.

Brown will be overseeing the production and management of all branded attraction efforts for Lionsgate and report to Palen. She has worked on projects for Warner Bros. Entertainment, Anschutz Entertainment Group, the National Basketball Association, CORE Media Group, Sesame Workshop and Nickelodeon Animation Studios.

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  1. As a fan of Suzanne Collins’ carefully crafted books, I find this idea very disturbing. The trilogy constantly critiques a society that uses violence for entertainment (and, of course, political control). The books make clear that such media spectacles are deceiving and perversely destructive. A Hunger Games amusement park takes her critique and turns it into profit-driven entertainment. It is a terrible betrayal of Collins’ vision.

  2. Cathie says:

    I’m disgusted with this idea. I know it’s just a book and movie, but the basis of the story is children killing each other to provide for their families.

  3. Cheryl says:

    HUNGER GAMES,SHOULD DONATE SOME OF THE MONEY TO THE TRUE WORLD..HUNGER IS EVERYWHERE IN THE STATES,YES OTHER COUNTRIES AS WELL,BUT RIGHT NOW EVERY PERSON FOR SURE KNOWS SOME IN NEED OF HELP FOR HUNGER,AND SOME HAVE LOST THE BATTLE.HUNGER GAMES I THINK IS LIKE A INSULT,SHOULD BE NAMED SOMETHING DIFFERENT..I AM SURE YOU CAN COME UP WITH ANOTHER NAME.YOU MAY LOOSE BUSINESS BEFORE YOU GET BUSINESS…THINK ABOUT,REALLY………

  4. mountsalish says:

    Considering what the films are actually about, the thought of a theme park based on the them is appalling. It is something only the denizens of the Capitol would consider.

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