‘Hunger Games: Catching Fire’ Dominates Home Video Sales Charts

Hunger Games Catching Fire

Lionsgate’s “The Hunger Games: Catching Fire” easily captured the top spot on both national home video sales charts the week ending March 9, outselling Best Picture Oscar winner “12 Years a Slave,” from 20th Century Fox, by a margin of more than 4 to 1, Nielsen data shows.

And that’s not counting a two-pack combining “Catching Fire” with the original “The Hunger Games,” exclusive to Walmart, that sold 9% as many units as the standalone version, according to Nielsen.

The sequel also topped Home Media Magazine’s rental chart for the week, giving Lionsgate a rare triple-play victory on all three home entertainment charts.

The race for second place was more fragmented. “12 Years a Slave” debuted at No. 2 on the Nielsen VideoScan First Alert sales chart, which tracks overall disc sales, DVD and Blu-ray Disc combined – while on Nielsen’s dedicated Blu-ray Disc sales chart, Warner’s “Gravity” remained at No. 2 for the second consecutive week. On Home Media Magazine’s rental chart, the No. 2 spot went to “Dallas Buyers Club,” from Universal Studios, which was released a month ago but wasn’t made available to key rental outlets Netflix and Redbox until last week.

“Gravity” slipped from No. 2 to No. 3 on the First Alert overall sales chart, with Walt Disney Studios’ “Thor: The Dark World,” which bowed at No. 1 on both sales chart the prior week, falling to No. 4.

On the Blu-ray Disc sales chart, “Thor” slipped to No. 3, with “12 Years a Slave” bowing at No. 4.

The fifth spot on both sales charts went to the “Hunger Games” two-pack that’s only available at Walmart.

And coming in at No. 6, again on both sales chart: the original “The Hunger Games,” initially released on home video in August 2012.

Nielsen data shows that the Blu-ray Disc version of “Catching Fire” accounted for 51% of total unit sales, while “12 Years a Slave” only generated 33% of its first-week sales from the high-definition format.

On Home Media Magazine’s rental chart, Thor rose up to No. 3 after debuting at No. 8 the prior week, while rounding out the top five were two more new entries, both month-old releases withheld from select rental outlets for 28 days: Universal Studios’ “About Time” at No. 4 and 20th Century Fox’s “Free Birds” at No. 5.

Sony Pictures’ “Captain Phillips,” No. 1 the previous week, dropped to No. 6.

Thomas K. Arnold is editorial director of Home Media Magazine, http://www.homemediamagazine.com.

Top 20 Nielsen VideoScan First Alert chart for week of 3/09/2014:

1. “The Hunger Games: Catching Fire”
2. “12 Years a Slave”
3. “Gravity”
4. “Thor: The Dark World”
5. “Catching Fire”/Hunger Games Two-Pack (Walmart only)
6. “The Hunger Games”
7. “Hours”
8. “Game of Thrones: The Complete Third Season”
9. “Despicable Me 2”
10. “Dallas Buyers Club”
11. “Ender’s Game”
12.”The Jungle Book”
13. “Nebraska”
14. “Captain Phillips”
15. “Cloudy with a Chance of Meatballs 2”
16. NFL: Super Bowl XLVIII Champions
17. “The Best Man Holiday”
18. “Escape Plan”
19. “Free Birds”
20. “The Grandmaster”

Top 10 Home Media Magazine rental chart for week of 3/09/2014:

1. “The Hunger Games: Catching Fire”
2. “Dallas Buyers Club”
3. “Thor: The Dark World”
4. “About Time”
5. “Free Birds”
6. “Captain Phillips”
7. “Nebraska”
8. “Baggage Claim”
9. “Ender’s Game”
10. “Jackass Presents: Bad Grandpa”

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