Goal was to re-brand property in 'Tiffany way,' says studio exec
Warner Bros. and Legenday Pictures faced monster skepticism from fanboys, but after scoring nearly $200 million this weekend at the global box office, the two companies are moving forward with what they anticipated would happen: a “Godzilla” sequel.
“It’s very validating,” Legendary president and chief creative officer Jon Jashni spoke to Variety of the film’s opening.
“You can’t ask for a better situation when you have a group of people, who were perhaps expecting to be let down were impressed,” Jashni added. “It all lines up when that eco-system aligns and starts feeding off itself.”
As a principle hurdle in the re-making of “Godzilla,” Jashni said the filmmakers were faced with massive pre-existing doubt toward the property, originating from the critically lambasted 1998 Sony remake.
Though in respect to the Warner-Legendary version’s franchise potential, Jashni said that was always part of the conversation.
“Our initial goal was to re-brand and re-establish the property in a Tiffany way,” Jashni said. “Now, we’re trying to take in all of the results of the weekend.”
Legendary financed 75% of the $160 million-budgeted tentpole, with Warner accounting for the rest. Both companies split marketing costs.
“Godzilla” overperformed domestically this weekend, with a boffo $93 million. Meanwhile, the film bowed day-and-date in 64 overseas territories, where it collected $103 million. Pic expands to China on June 13, followed by Japan, though local distrib Toho holds rights to the film in that territory.