Forget the water cooler.
Fans of shows such as “The Voice” and “Game of Thrones” could one day flock to theaters to watch key episodes on the big screen and revel in the twists and surprises together, Cinemark CEO Tim Warner predicted to Variety.
“They build up this huge fan base and there’s nowhere for the fan base to go,” Warner said.
Now that the majority of American theaters have converted to digital technology, there’s no technological impediment to pushing television content onto the widest of screens. Gone, by and large, are 35mm projectors. Broadcasting the finales of popular shows such as “Breaking Bad” across theater chains is a “no brainer,” Warner argued.
“‘Game of Thrones’ on the big screen would be so exciting,” Warner said. “It’s not that you can’t go to the bar and watch this stuff, but you can’t have that premium experience.”
However, studios may need to become more collaborative. Structurally, media conglomerates tend to run their television and film arms separately without allowing for much overlap.
“They’re going to have break down that barrier within the studios, so that all the content providers take a look at whatever content they’re doing and say, ‘Should this be going into this platform?'” Warner said.
“They’ve got to think of the theatrical platform as the largest pay-per-view platform in the world,” he added.
One recent example of innovation is “The Night Before Our Stars,” a special simulcast of the premiere of “The Fault in Our Stars” that screened in theater circuits courtesy of Fathom Events. Fans of the upcoming film were charged $25 to see the red carpet action, watch interviews with talent, and receive a charm bracelet before seeing a screening of the film. Cinemark brought in roughly half a million dollars from its screenings, Warner said.
“My gut feeling is that a lot of the other studios are going to look at it and say, ‘Hey, look: When we’re doing a big premiere and there’s a huge fan base out there, we’re going to do something similar and connect it back to that movie-going audience,'” Warner said.