Frozen

There’s just no stopping Walt Disney Studios’ “Frozen.” The animated feature once again took the No. 1 spot on both national home video sales charts for the week ending May 11 – for the seventh time in eight weeks.

Two new releases also vaulted into the top five on both charts: Warner’s “Son of Batman,” a DC Universe “original movie” released directly to video, bowed at No. 2 on both the Nielsen VideoScan First Alert sales chart, which tracks overall disc sales, DVD and Blu-ray Disc combined, and Nielsen’s dedicated Blu-ray Disc sales chart. Nielsen data shows the film sold about half as many discs as “Frozen” during the week, 64% of them on Blu-ray Disc.

Veronica Mars,” also from Warner, debuted at No. 3 on First Alert and No. 4 on the Blu-ray Disc sales chart (behind Warner’s “The Hobbit: The Desolation of Smaug,” which finished the week at No. 5 on the overall disc sales chart). The film is a followup to the TV series of the same name made by the show’s creative team; fans were asked to donate funds on Kickstarter to finance the movie, and contributed more than $5 million. “Veronica Mars” generated 40% of its total unit sales from Blu-ray Disc.

The Lionsgate-distributed “The Legend of Hercules,” which debuted at No. 2 on both charts the prior week, slipped to No. 4 on First Alert and No. 6 on the Blu-ray Disc sales chart (behind “The Amazing Spider-Man,” which raced back up the sales charts as the sequel began its big-screen run).

On Home Media Magazine’s weekly rental chart, “The Hobbit: The Desolation of Smaug” captured the top spot now that its 28-day holdback from key rental outlets Netflix and Redbox is over. “The Legend of Hercules” held on to the No. 2 spot its sophomore week in stores, while the previous week’s top rental, Universal Studios’ “47 Ronin,” slipped to No. 3.

Rounding out the top five on the rental chart: Paramount’s “Labor Day” at No. 4 (down from No. 3 the previous week) and “The Wolf of Wall Street,” also from Paramount, at No. 5, the same as last week.

Thomas K. Arnold is editorial director of Home Media Magazine.

Top 20 Nielsen VideoScan First Alert chart for week of 5/11/2014:

1. Frozen
2. Son of Batman (new)
3. Veronica Mars (new)
4. The Legend of Hercules
5. The Hobbit: The Desolation of Smaug
6. The Secret Life of Walter Mitty
7. Ride Along
8. Madea’s Neighbors from Hell
9. Labor Day
10. The Nut Job
11. The Amazing Spider-Man
12. The Hunger Games: Catching Fire
13. The Pirate Fairy
14. The Wolf of Wall Street
15. Gravity
16. August: Osage County
17. Devil’s Due
18. Despicable Me 2
19. Rio
20. The Lucky One

Top 10 Home Media Magazine rental chart for week of 5/11/2014:

1. The Hobbit: The Desolation of Smaug
2. The Legend of Hercules
3. 47 Ronin
4. Labor Day
5. The Wolf of Wall Street
6. Homefront
7. Frozen
8. Delivery Man
9. Anchorman 2: The Legend Continues
10. The Art of the Steal (new)

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