‘Frozen’ Sells 3.2 Million DVD, Blu-ray Discs in One Day


Animated Hit Breaks Digital Record

Interest in Disney’s “Frozen” isn’t showing any sign of unthawing.

The animated hit sold 3.2 million Blu-ray and DVD discs in its first day of release, the studio said Wednesday. That figure includes pre-sales, and puts it on track to become one of the biggest sellers on homevideo in a decade.

Walt Disney Animation’s Oscar-winning film already had become the fastest-selling digital release of all time when it bowed on Digital HD and Digital 3D on Feb. 25.

That includes on Amazon where the retailer said the film was the bestselling kids movie of all time on disc, besting Universal’s “Despicable Me.”

“Frozen” was released on traditional homevideo formats on March 18.

The strong sales on homevideo come as the “Frozen” soundtrack topped the Billboard 200 chart for a sixth consecutive week. It’s sold over 1.4 million units in the U.S, with Idina Menzel’s “Let It Go,” moving more than 1.7 million copies.

“Frozen” has now earned $1.032 billion at the global box office and is the 13th highest grossing film ever released. It has remained in the top 10 at the domestic box office for all 16 weekends of its wide release, the longest run by any film since 2002.

Last weekend, “Frozen” debuted at #1 in Japan with $9.6 million, the biggest opening ever for a Walt Disney Animation Studios film in the territory.

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  1. I never thought Disney could make a better anti mated movie than Lion King but Frozen comes really close! The music is great! Idiena? sang her heart out and gave the Oscars a class act!! Great family viewing. My only problem no stores have enough Frozen merchandise!!

  2. kim says:

    sike bro! its the best movie specially olof! wooo!

  3. Ducky says:

    But why? The movie was SO BAD!

  4. Oliver Dean says:

    This article is totally infuriating to 3D fans everywhere!! Not only is Disney alienating the admittedly niche (but still numerous) 3D fans,by unnecessarily refusing to produce the 3D Blu-ray version of “Frozen,”.but also the ATT/Yahoo summary of this article, which attracted me to read it, begins, “Disney notoriously cancelled the planned simultaneous Blu-ray 3D release, resulting in a great many disillusioned consumers who refuse to purchase the …” Somebody chickened out of including this statement in the article, so that we don’t know the rest of it! This is an unforgivable omission..

    The industry tantalized us with “Avatar” in 3D, then produced several excellent 3D movies, and just got started promoting spectacular 3D TV’s that have thrilled their owners. When the amazing and inexpensive Fuji Real 3D W3 digital cameras became available, they enabled everyone to take their own very good quality 3D pictures and movies which could be shown easily on anyone’s 3D TV, but I never saw any promotion that emphasized this!. Somehow the industry expected people to just buy the new technology without sufficiently frequent, long-lived, and informed promotion, Promotion and education for the Blu-ray format has taken years to mature, and the format was not abandoned just because it took time for customers to discover its advantages. Now, just as the 3D Art and technology are maturing, the industry seems to have stopped promoting them. My one-time hero, Disney, appears to be stiffing us 3D fans by failing to issue the 3D version of “Frozen” in the US, which it could have afforded to do without impacting its sales and which might even have increased its sales. Unlike the multiple formats needed for a 3D release to commercial theaters, only one format is needed for 3D Blu-ray release, So, what’s the problem, Disney? Why are you trying so hard to anger 3D fans?

    —- A puzzled and exasperated Oliver Dean, Competition Co-Director of the LA 3D Club (la3club.com).

  5. whitewhite says:

    Frozen is unstoppable! Good wholesome white entertainment!!

  6. RPG says:

    “Unthawing” is not a word.

  7. Bill says:

    It looks like Disney will release the 3D version near the holidays, probably with extras that this release is rather short on.

  8. Jack l says:

    Frozen is absolutely amazing, I loved every second of it. Disney’s really outdone themselves, the story is a masterpiece.

  9. Steve H says:

    Disney notoriously cancelled the planned simultaneous Blu-ray 3D release, resulting in a great many disillusioned consumers who refuse to purchase the movie in a “flat” format. So how many more copies could they have sold with a simultaneous 3D release? (And please, let’s not get into an argument about the merits of 3D. The people who DO like it want 3D movies released in 3D on Blu-ray, and when a studio deliberately blocks a 3D home video release of a 3D theatrical film, it seems spiteful to a percentage of potential customers as well as potentially inciting boycotts.)

    • Country Bear says:

      Agree totally with your comments about the 3D version. The film was made to be seen in 3D and Disney didn’t release it as such. It’s a huge disrespect to the 3D format (which Disney supposedly supports). Sure does look like a Christmas money grab to me and everyone else that owns a 3D TV. I assume they thought this technique worked so well when they screwed us all with Oz when it came out as a 3D only release. If you wanted the extra’s (or even the regular Blu-ray, you had to buy 2 different versions of the film, each at $30.00+. Great way to build customer loyalty Disney!

  10. Mickey says:

    I still like “Happy” as best song :)

  11. PhilG says:

    Many of them exclusives, and many of *them* already being re-sold for twice the price online…

  12. Chelsea says:

    Not surprise this movie was awesome, I will enjoy this DVD.

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