It looks as though “I, Frankenstein” is deteriorating before our very eyes.
Pre-weekend projections had Lionsgate’s horror-inspired actioner in the mid-teens this weekend. That was reigned back to $10 million midday Friday, and now its total looks even grimmer: about $7.7 million, well shy of double digits.
“I, Frankenstein” cost a reported $65 million to produce, not including the marketing costs that producer Lakeshore Entertainment wound up assuming, thus limiting Lionsgate’s exposure on the likely flop. Of its $2.8 million Friday haul, roughly 60% came from 3D engagements, which is slightly higher than usual for the format. It’s expected to land in sixth overall at the domestic marketplace by Sunday’s end.
With “I, Frankenstein” the only wide opener this frame, several holdovers are left to take up the slack — including Universal’s “Ride Along,” which just broke the Martin Luther King holiday weekend record with $48.6 million in four days. The laffer’s looking at another $20 million Friday-Sunday for first place.
Behind it, Open Road’s “The Nut Job” and Universal’s “Lone Survivor” are also continuing to hold up the box office, “Nut Job” with $11 million projected this weekend and “Lone Survivor” with $12 million.
Focus Features expanded “Dallas Buyers Club” following Oscar nods for best picture, best actor and best supporting actor, among others. The drama’s looking at almost $2 million for the weekend, taking its domestic cume just past the $20 million mark.