In his new job, which begins Monday, Weinstock will report to Paul Hanneman and Tomas Jegeus, who were promoted to co-presidents of worldwide theatrical marketing and distribution in mid-October following the studio’s firing of marketing chief Oren Aviv.
Since leaving Sony three and a half months ago, Weinstock has pursued other creative endeavors. He and his writing partner Gil Cates Jr. got two movie projects off the ground, one a pitch they sold to an independent producer and the other a script to an indie shingle. Weinstock has also been developing a mobile game as well as a crowd sourcing app.
Many in Hollywood believe that the well-regarded marketing executive was unfairly swept out of his post as president of worldwide theatrical marketing at Sony along with another vet, publicity chief Steve Elzer, after the studio suffered a tough summer at the box office with such losers as “After Earth” and “White House Down.” Weinstock, who had worked both at Sony and earlier at its genre film unit Screen Gems since 2000, was known for his highly effective, innovative campaigns on such releases as “District 9,” “Zero Dark Thirty” and “Moneyball.” During his tenure, he also helped sell such hits as “The Amazing Spider-Man,” “Grown Ups,” “21st Jump Street,” “Hotel Transylvania,” “Men in Black 3″ and the James Bond blockbuster “Skyfall.”
Joining Fox is a homecoming for Weinstock, who began his marketing career at the studio’s specialty film label Fox Searchlight in 1997.
“I’m very excited to return to the lot where my film career began,” said Weinstock. “It’s a thrilling time to be at Fox as the studio builds the industry’s premiere global marketing and distribution organization. I look forward to working with all my new colleagues on what looks to be a fantastic slate of films for the coming years.”
Fox could use some fresh marketing blood after suffering some under-performing releases of its own, including “The Internship,” “Turbo” and most recently “The Secret Life of Walter Mitty.” The studio is looking forward to a profitable year ahead with such high-profile sequels as “Rio 2,” “X-Men: Days of Future Past,” “Dawn of the Planet of the Apes” and “How To Train Your Dragon 2.” Director David Fincher’s highly anticipated screen adaptation of best seller “Gone Girl,” starring Ben Affleck, is slated for release in October.
“We are all thrilled to welcome Marc to Fox to head up our domestic marketing operation,” Hanneman and Jegeus said in a joint statement. “He has proven time and again that he has tremendous strategic vision and creative flair; and as we form a truly global marketing and distribution operation, we know that he will lead and inspire our domestic marketing team while working hand in hand with their international colleagues as we release our most varied and commercial slate ever in 2014 and beyond.”