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Elvis Mitchell, UNICEF Help Launch Greenwich Film Fest

The Greenwich International Film Festival, which will hold its inaugural edition June 4-7, has tapped Elvis Mitchell as marquee director and has created a charity partnership with UNICEF.

The fest will schedule over 25 films; the call for entry opens Sept. 1. There will be cash prizes and awards including one for best socially conscious film and a Work In Progress category with a post-production prize.

GIFF was founded by Carina Crain, Colleen deVeer, and Wendy Stapleton Reyes to bridge the worlds of film, finance, and philanthropy.  Its mission is to provide filmmakers the opportunity to showcase their work with the goal of finding financing and distribution.

Mitchell, named recently as curator of the L.A. Film Festival, will oversee programming at GIFF. He also curates “Film Independent at LACMA,” the museum’s film series.

The fest also has partnered with the U.S. Fund for UNICEF to support OneMinutesJr. TheOneMinutesJr., which offers workshops on filmmaking skills to young people, especially those who are underprivileged and marginalized.

“Given Greenwich’s strong ties to the financial world, it felt natural to build a model that made the most of those connections to benefit both individual filmmakers and a charity everyone believed in,”  the fest founders said in a statement.  “We are so lucky to have the U.S. Fund for UNICEF on board and have them believe in us as well.”

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