Edelman parent DJE Holdings, United Talent Agency and United Entertainment Group topper Jarrod Moses are teaming on a joint marketing venture aimed at busting through the clutter of the marketplace.
“This really is a situation were one plus one equals three,” Moses told Variety.
The new company will keep the United Entertainment Group moniker as an entertainment, sports and experiential marketing agency. DJE’s Matter subsidiary will be merged with the existing UEG, which will retain its 100 employees and its current operations in New York, Los Angeles, Chicago, Dallas and San Francisco.
Edelman and United Entertainment Group have both worked with Starbucks on campaigns. Talks to form the partnership began early this year, according to Gail Becker, Edelman’s president of strategic partnerships and global integration.
“This partnership fuels our capability to provide powerful solutions for our clients and dramatically sets the stage for future growth,” she added.
Becker said the partnership’s first campaigns should begin appearing in the coming weeks.
UTA topper Jeremy Zimmer said, “Through this partnership, we have a unique opportunity to evolve the competitive landscape – combining skillsets, resources and bandwidth to create a full-service marketing offering rooted in proven expertise.”
UEG was originally created in 2007 as a joint venture with UTA to bridge the gap between Hollywood and Madison Avenue.