Edelman, UTA, United Entertainment Group Form Marketing Venture

Edelman, UTA, United Entertainment Group Form

Edelman parent DJE Holdings, United Talent Agency and United Entertainment Group topper Jarrod Moses are teaming on a joint marketing venture aimed at busting through the clutter of the marketplace.

“This really is a situation were one plus one equals three,” Moses told Variety.

The new company will keep the United Entertainment Group moniker as an entertainment, sports and experiential marketing agency. DJE’s Matter subsidiary will be merged with the existing UEG, which will retain its 100 employees and its current operations in New York, Los Angeles, Chicago, Dallas and San Francisco.

Edelman and United Entertainment Group have both worked with Starbucks on campaigns. Talks to form the partnership began early this year, according to Gail Becker, Edelman’s president of strategic partnerships and global integration.

“This partnership fuels our capability to provide powerful solutions for our clients and dramatically sets the stage for future growth,” she added.

Becker said the partnership’s first campaigns should begin appearing in the coming weeks.

UTA topper Jeremy Zimmer said, “Through this partnership, we have a unique opportunity to evolve the competitive landscape – combining skillsets, resources and bandwidth to create a full-service marketing offering rooted in proven expertise.”

UEG was originally created in 2007 as a joint venture with UTA to bridge the gap between Hollywood and Madison Avenue.

 

 

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety

Loading