‘Draft Day’ Tackles the Top of the Home Video Sales Charts

Draft Day Super Bowl Ad

Lionsgate scored the No. 1 spot on all three charts the week ending Sept. 7 with “Draft Day,” a sports drama that stars Kevin Costner as the general manager of a football team faced with a difficult draft pick.

The film only earned $28.8 million in U.S. theaters, but it’s the highest-grossing new release to come out on disc last week. On the Nielsen VideoScan First Alert sales chart – which tracks overall disc sales, Blu-ray Disc and DVD combined – “Draft Day” knocked the previous week’s top seller, Warner’s “Blended,” a theatrical underperformer with Adam Sandler and Drew Barrymore, to the No. 3 spot.

Steady sales demand for Sony Pictures’ “The Amazing Spider-Man 2” kept the action sequel at No. 2 for the second consecutive week.

Anchor Bay’s “The Walking Dead: The Complete Fourth Season” and 20th Century Fox’s “Sons of Anarchy: Season Six” slipped a notch from the prior week, to No. 4 and No. 5, respectively.

Another new release, the Sony Pictures comedy “Moms’ Night Out,” debuted at No. 6 after earning $10.4 million at the box office.

On Nielsen’s dedicated Blu-ray Disc sales chart, “Draft Day” also was followed by “The Amazing Spider-Man 2” at No. 2, although Spidey remained No. 1 on that chart last week. “Blended” held steady at No. 3, the same position where it had debuted. “Walking Dead” slipped to No. 4 from No. 2 the previous week, while another Lionsgate title, “Divergent,” finished the week at No. 5, down a notch from the prior tracking period.

In its third week of release, “The Amazing Spider-Man 2”sold 57% as many copies as “Draft Day” its first week out, while “Blended” in week two sold 46% as any units as “Draft Day.”

“Draft Day” during week generated 33% of its total unit sales from Blu-ray Disc, compared to 51% for “The Amazing Spider-Man 2” and 39% for “Blended,” Nielsen data shows.

On Home Media Magazine’s rental chart for the week, “Draft Day” was followed at No. 2 by “The Other Woman,” from 20th Century Fox – the same position it held last week, when its 28-day holdback from Netflix and Redbox ended.

“The Amazing Spider-Man,” the previous week’s top rental, slipped two notches to No. 3. “Moms’ Night Out” debuted at No. 4, while “Divergent” finished the week at No. 5, down from No. 3 the prior week.

Thomas K. Arnold is editorial director of Home Media Magazine, http://www.homemediamagazine.com.

Top 20 Nielsen VideoScan First Alert chart for week of 9/07/2014:

1. “Draft Day” (new)
2. “The Amazing Spider-Man 2”
3. “Blended”
4. “The Walking Dead: The Complete Fourth Season”
5. “Sons of Anarchy: The Complete Sixth Season”
6. “Moms’ Night Out” (new)
7. “Divergent”
8. “God’s Not Dead”
9. “Frozen”
10. “The LEGO Movie”
11. “Heaven is for Real”
12. “The Other Woman”
13. “Mrs. Doubtfire”
14. “Toy Story of Terror!”
15. “Noah”
16. “Rio 2”
17. “Good Will Hunting”
18. “Muppets Most Wanted”
19. “Teenage Mutant Ninja Turtles – The Movie”
20. “Need for Speed”

Top 10 Home Media Magazine rental chart for week of 9/07/2014:

1. “Draft Day” (new)
2. “The Other Woman”
3. “The Amazing Spider-Man 2”
4. “Moms’ Night Out” (new)
5. “Divergent”
6. “Oculus” (new)
7. “Sabotage”
8. “Transcendence”
9. “Rio 2”
10. “They Came Together” (new)

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