You will be redirected back to your article in seconds

‘Divergent’ Heats Up With Advanced Ticket Sales

Summit YA adaptation outpaced opening day pre-sales of the first 'Twilight'

The factions are coming together.

Tickets for Summit’s upcoming YA adaptation “Divergent” went up for grabs March 4, with opening day sales outpacing the first “Twilight” installment, according to online ticketing site Fandango.

Divergent,” which opens nationwide on March 21, sold nearly half of Fandango’s total ticket sales during its first day, outpacing the nearest seller by nearly five-fold.

“Its first-day ticket sales are showing all the signs of a blockbuster in the making,” said Fandango chief correspondent Dave Karger. “Divergent,” starring Shailene Woodley, Kate Winslet and Theo James, was listed as one of the top five most anticipated movies of 2014, according to Fandango.

Box office pundits anticipate the film will have a $50 million-plus domestic opening, which could lead to a cume in the ballpark of $130 million-$140 million, depending on how broadly the film plays beyond its core fanbase.

Summit recently began ratcheting up the film’s marketing presence by partnering with Imax for an exclusive fan poster, which auds of the first Imax shows will receive.

More Film

  • Cast of 'La Quietud'

    Pablo Trapero, Martina Gusmán, Bérénice Bejo, Wild Bunch Team for ‘La Quietud’ (EXCLUSIVE)

    The factions are coming together. Tickets for Summit’s upcoming YA adaptation “Divergent” went up for grabs March 4, with opening day sales outpacing the first “Twilight” installment, according to online ticketing site Fandango. “Divergent,” which opens nationwide on March 21, sold nearly half of Fandango’s total ticket sales during its first day, outpacing the nearest […]

  • Kingsman: The Golden Circle

    China Box Office: 'Kingsman' Dominates With $39 Million Opening

    The factions are coming together. Tickets for Summit’s upcoming YA adaptation “Divergent” went up for grabs March 4, with opening day sales outpacing the first “Twilight” installment, according to online ticketing site Fandango. “Divergent,” which opens nationwide on March 21, sold nearly half of Fandango’s total ticket sales during its first day, outpacing the nearest […]

  • Kingsman: The Golden Circle

    'Kingsman: The Golden Circle' Tops International Box Office With China Debut

    The factions are coming together. Tickets for Summit’s upcoming YA adaptation “Divergent” went up for grabs March 4, with opening day sales outpacing the first “Twilight” installment, according to online ticketing site Fandango. “Divergent,” which opens nationwide on March 21, sold nearly half of Fandango’s total ticket sales during its first day, outpacing the nearest […]

  • Bria Vinaite is 'The Florida Project's'

    Why Bria Vinaite, as a Loving Mother From Hell, Is the 'The Florida Project's' Not-So-Secret Weapon

    The factions are coming together. Tickets for Summit’s upcoming YA adaptation “Divergent” went up for grabs March 4, with opening day sales outpacing the first “Twilight” installment, according to online ticketing site Fandango. “Divergent,” which opens nationwide on March 21, sold nearly half of Fandango’s total ticket sales during its first day, outpacing the nearest […]

  • James Toback sexual harassment

    Dozens of Women Accuse Director James Toback of Sexual Harassment

    The factions are coming together. Tickets for Summit’s upcoming YA adaptation “Divergent” went up for grabs March 4, with opening day sales outpacing the first “Twilight” installment, according to online ticketing site Fandango. “Divergent,” which opens nationwide on March 21, sold nearly half of Fandango’s total ticket sales during its first day, outpacing the nearest […]

  • Robert Hawkins, Variety Rome Correspondent, Dies

    Bob Hawkins, Longtime Variety Journalist in Italy, Dies at 93

    The factions are coming together. Tickets for Summit’s upcoming YA adaptation “Divergent” went up for grabs March 4, with opening day sales outpacing the first “Twilight” installment, according to online ticketing site Fandango. “Divergent,” which opens nationwide on March 21, sold nearly half of Fandango’s total ticket sales during its first day, outpacing the nearest […]

  • Boo 2! A Madea Halloween

    Box Office: Tyler Perry's 'Boo 2!' Tops Downbeat Weekend With $21.7 Million

    The factions are coming together. Tickets for Summit’s upcoming YA adaptation “Divergent” went up for grabs March 4, with opening day sales outpacing the first “Twilight” installment, according to online ticketing site Fandango. “Divergent,” which opens nationwide on March 21, sold nearly half of Fandango’s total ticket sales during its first day, outpacing the nearest […]

More From Our Brands

Access exclusive content