‘Devil’s Due’ Sends Evil Baby On Scary Rampage in New York City

Innovative marketing stunt uses YouTube to generate buzz around low-budget horror pic

In a twisted new promotion for “Devil’s Due,” a demonic baby in a carriage is sent off in the snowy streets of New York City to scare anyone that approaches the infant.

The prankvertisement, as it’s quickly being called, is the latest stunt by Thinkmodo, the agency behind an equally creepy gag for “Carrie,” which featured a telekinetic girl in a coffee shop. The stunt was viewed by over 53 million people on YouTube. Thinkmodo also worked with Fox on a promo for “Chronicle” that sent people flying into the sky over New York City, and generated considerable press coverage before the film went on to open in the top spot at the box office.

Should the latest baby stunt for “Devil’s Due” generate the same kind of word of mouth, it would mark the latest innovative way to generate buzz among audiences online for a low-budget horror film that doesn’t have the type of marketing budget bigger-pics may rolling out at the box office.

Film, released by 20th Century Fox on Jan. 17, revolves around a newlywed couple who experience an earlier-than-planned pregnancy, with the wife experiencing dark changes to her mind and body of sinister origins.

Matt Bettinelli-Olpin and Tyler Gillett directed the low-budget scarer, written by Lindsay Devlin. Allison Miller and Zach Gilford star in the Davis Entertainment-produced pic.

See the trailer below.

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  1. Ebbie says:

    I whould like to join illuminati group because i want to charng the world of africa as whole end the safaring of the people please help me to help others

  2. Reblogged this on HORROR BOOM and commented:
    Yeah, if a baby carriage rolled up on me all by itself after dark (or dusk) and THIS thing suddenly shot up and screamed at me, there’s probably even odds that I’d soil myself. My immediate gut reaction (unlike some people who have seen way less frightening horror movies than we at Horror Boom have) wouldn’t be oh, it’s probably some viral marketing thing, it’d be SHIT! What the fucking fuck IS that! After I calmed down, it’d probably be good anamatronics, wonder who worked on that? They’d have to blur out my face, though, ’cause no way would I sign a release! Worth a look if you haven’t seen it yet, even friends who are non-horror fans thought it was awesome.

  3. The marketing ploy relies on human being’s general good nature to help what appears to be a whimpering abandoned child only to find that they have been duped into witnessing a horror show that can never be unseen. Nevertheless some have wondered if the gorilla marketing campaign has gone too far….?


  4. jay says:

    haha thats was fantastic. Im not even gonna lie, i probably would have screamed too.

  5. occultology says:

    The baby looks like Dick Cheney.

  6. big daddy D says:

    Not as good as the Carrie prank..but pretty good, nonetheless.

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