D’Alba will work closely with co-CEOs Patrick Whitesell and Ari Emanuel, overseeing all brand partnerships and leading the companies’ global sales and marketing strategies. He will be based in New York.
D’Alba had previously worked as president of CNN News Networks and Turner’s digital ad sales and marketing. In that position, he oversaw all domestic ad sales, marketing strategies and business operations for the CNN portfolio of networks and Turner’s digital portfolio of news, entertainment, sports and animation properties. He also oversaw its direct response business.