DC bested Marvel at Comic-Con with its film presentation Saturday — at least when it came to early online buzz.
The first look at Warner Bros. and DC’s “Batman v Superman: Dawn of Justice” edged out Marvel’s “The Avengers: Age of Ultron,” generating 112,108 overall mentions and 8,356 intent-to-view mentions, or 7%, according to research group Way to Blue.
“Age of Ultron” received 62,542 overall mentions, but a higher intent-to-see response, with 8,483, or 14%.
What helped WB and DC was the surprise appearance of Ben Affleck and Henry Cavill, who play Batman and Superman, respectively, along with the first look at Gal Gadot as Wonder Woman in the film.
When it comes to studio buzz, Warner Bros. again dominated Saturday at Comic-Con with 45% of the conversation. But the company was also aided not only by its bigscreen superheroes but also its shows on TV presenting in San Diego on Saturday, including “Arrow” and “The Vampire Diaries.”
But Disney was close behind with 23%, as Marvel brought the “Age of Ultron” and “Ant-Man” casts to Comic-Con, and announced “Guardians of the Galaxy 2,” with James Gunn again writing and directing. Its Saturday panel generated 97,887 mentions.
Legendary Entertainment also scored on Saturday — typically one of Hollywood’s biggest days at Comic-Con given the number of people attending over the weekend.
Legendary chief Thomas Tull announced plans to produce both a “Godzilla” sequel and “Skull Island,” based on King Kong’s home.
“Godzilla 2” received 19,073 overall mentions and 1,274 (7%) intent-to-view mentions, “Skull Island” generated 7,850 overall mentions and 544 (7%) intent-to-view mentions.
Fox’s “The Maze Runner,” starring Dylan O’Brien of MTV’s “Teen Wolf,” was the most discussed film on Friday, with 21,159 mentions.
For TV shows, ABC’s “Once Upon a Time” and “The Vampire Diaries” dominating online discussions, Saturday.
“Once Upon a Time” generated 46,510 overall mentions and 3,245 (7%) intent-to-view mentions, while “The Vampire Diaries” received 39,402 overall mentions and 3,116 (8%) intent-to-view mentions. “The Walking Dead” played well with fans on Friday, besting HBO’s “Game of Thrones.”
See more results from the last two days of Comic-Con below: