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CinemaCon: Sony Shows 30 Minutes of ‘Spider-Man 2’

LAS VEGAS – Sony opted to show more than tell at its CinemaCon presentation, ending the evening with 30 minutes worth of “The Amazing Spider-Man 2” footage split up into several sections.

The death of Peter Parker’s parents is finally explained, as is the conception of Spider-Man (played by Andrew Garfield) and Electro’s (Jamie Foxx) relationship. Gwen Stacy (Emma Stone) and Parker finally graduate high school and inevitably reunite after roughly a year of not speaking. Plus, audiences watched as Harry Osborn, the man who becomes Green Goblin (Dane De Haan), begged for Electro’s help.

As the studio known for showing a lot of footage at the Caesar’s Palace-based conference, Sony did not disappoint.

The studio teased “Sex Tape,” with the “Bad Teacher” team of Cameron Diaz and Jason Segal, and “The Interview” with James Franco and Seth Rogen and screenedtrailers for Denzel Washington’s “The Equalizer” and the football drama “When the Game Stands Tall.” The audience around this reporter seemed less than fond of the “Annie” footage, but responded well to “22 Jump Street,” Channing Tatum and Jonah Hill’s sequel.

But Sony had something to prove.

Rory Bruer, Sony’s president of worldwide distribution, began the presentation by ticking off of Sony’s “excellent performers” of 2013, citing figures for “Cloudy with a Chance of Meatballs (which grossed $270 million), “Captain Phillips” (surpassed $200 million) and “American Hustle” ($400 million worldwide), the latter two of which left the Academy Awards empty-handed.

He also ran through the list of executives who were probably already familiar to the audience made up primarily of vendors and exhibitors who would be familiar with the likes of Michael Lynton, Amy Pascal and especially Jeff Blake, longstanding heads of their departments.

Bruer also announced the Scott Rudin-produced Cameron Crowe film starring Bradley Cooper, Emma Stone, Bill Murray and Alec Baldwin, which is set in Hawaii, but continued to keep mum on the film’s title.

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