Nas Time is Illmatic

Key foreign territories have been sold for “Time is Illmatic,” the hip-hop documentary that opened the Tribeca Film Festival earlier this year.

Submarine Entertainment has closed deals at Cannes for Australia/New Zealand (Madman Entertainment), the U.K. (Dogwoof), Germany (NFP films), Italy (Feltrinelli), Japan (Parco) and Scandinavia (NonStop Entertainment).

The documentary chronicles the creation of “Illmatic,” the 1994 album by Nas. The film is written by Erik Parker and directed by One9.

Tribeca Films announced on May 13 that it had acquired North American rights with plans for a day-and-date October release for the pic in theaters and on VOD, with live performances by Nas in some cities.

After the Tribeca world premiere of the film in April, Nas performed a concert of the entire “Illmatic” album for the festival’s opening night attendees.

The deal in was negotiated by David Koh, Dan Braun and Josh Braun of Submarine on behalf of the filmmakers along with Paul Wiegard, Managing Director of Madman Entertainment; Oli Harbottle, Head of Distribution for Dogwoof; Christophe Ott, Managing Director of NFP; Anastasia Plazzotta, Managing Director of Feltrinelli Italy; Yuuki Matsuzawa, Parco Japan; and Jakob Abrahamsson, Director of Acquisitions for NonStop Entertainment.

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