PG-13-rated Fox comedy leads three newcomers, tracking in the mid-to-high teens
The lull before the summer box office storm begins next weekend sees a trio of modest newcomers bow nationwide Friday.
Tracking in the mid-to-high teens, Fox’s femme-driven PG-13-rated comedy “The Other Woman” leads the pack of new entries, expected to rival Disney-Marvel’s three-week box office champ “Captain America: The Winter Soldier.” So far, the superhero sequel has cumed a marvelous $207 million domestically; pic should gross around $15 million through Sunday.
In addition to “Captain America,” which should fall around 45% Friday-Sunday, Sony’s faith-based hit “Heaven Is for Real” also is expected to have a stellar hold, down potentially 30%, which would translate to approximately $16 million in three days. The film has grossed more than $36 million through Thursday.
Internationally, Sony’s “The Amazing Spider-Man 2,” which debuted last weekend to a stellar $46.1 million from just 14 territories, expands to another 18 markets, including Italy, Japan, Russia and South Korea. The sequel will have far surpassed the nine-figure mark overseas before it launches Stateside on May 2.
Also bowing domestically this weekend are Relativity Media’s Paul Walker action-thriller “Brick Mansions” and Lionsgate’s scarer “The Quiet Ones.” Both films are expected to land in the single digits, though the former could reach $10 million based on mid-week tracking.
“Heaven Is for Real” struck a chord with Middle-American audiences last weekend, scoring an overall ‘A’ CinemaScore. The pic, which cost just $12 million to produce, should repeat well with religious filmgoers.
On the opposite end of the spectrum, Fox’s raunchy “The Other Woman” looks to draw mostly the girl’s-night-out crowd, though men should also be attracted to the pic’s stars Cameron Diaz, Kate Upton and Leslie Mann, all of whom play women entangled with the same philandering man. The film, which cost $40 million to produce, launches this weekend in 26 overseas territories, the U.K. being the only major market.
“The Other Woman’s” domestic weekend prospects could reach $20 million; it’ll depend heavily on word-of-mouth since the film has been mostly panned by critics.
Meanwhile, “Brick Mansions,” which EuropaCorp produced and financed for $28 million, marks the first release to star Walker following his death in November. Relativity has been very cautious in its treatment of the film’s release; instead of a premiere, the distrib made a sizable donation to Walker’s charity Reach Out WorldWide.
For horror pic “The Quiet Ones,” Lionsgate targeted primarily Hispanics and young women with spots on such TV shows as “The Voice” and “Pretty Little Liars,” as well as the MTV Movie Awards.
Set in a remote house outside of London, “The Quiet Ones,” based on actual events, tells the story of a university professor and his students who perform experiments on a disturbed young woman. Pic stars Jared Harris and Sam Clafin, with John Pogue directing.