Box Office: Scarlett Johansson’s ‘Lucy’ to Out Muscle ‘Hercules’

Lucy Movie

One of Hollywood’s hottest action stars will inject a shot of adrenaline into the moribund summer box office this weekend, when revenge thriller “Lucy,” starring Scarlett Johansson, hits screens.

Distributed by Universal, “Lucy” will unroll across 3,172 theaters this weekend and should shoot up an estimated $36 million. That would be a nice return on a $40 million budget and a sign that audiences don’t always need their onscreen mayhem to arrive pre-branded, pre-merchandised and plucked from venerable comicbooks or toylines. It’s the rare original film that looks ready to upend the steady stream of same-olds.

FILM REVIEW: Scarlett Johansson’s “Lucy”

Sadly, “Lucy’s” main competition, “Hercules,” is looking less than godly. Paramount and MGM’s $100 million reimagining of the old Hydra killer is on track to debut to roughly $25 million across 3,600 locations, which would be a scrawny showing given the high cost of the production.

Brett Ratner (“Tower Heist”) directed the film, with Dwayne Johnson playing the strongest man on earth. He’s the main selling point, and the likable star can be counted on to turn out his base of fans, but the picture has had difficulty differentiating itself from the glut of sequels and special effects extravaganzas. Though it is rated PG-13, it may still lose teenage ticket-buyers to the R-rated “Lucy.”

“They’re both gunning for the same key demos, and ‘Lucy’ seems to be the stronger of the two,” said Phil Contrino, vice president and chief analyst at BoxOffice.com.

With the summer box office down 20% from last year, the studios are hoping to reverse the negative momentum and provide enough compelling product to lure people back into the multiplexes.

“Lucy” centers on a woman who unlocks superhuman abilities after being injected with drugs that allow her to access more than the standard 10% of the brain — it’s another 90% that Hollywood, though not science, contends is devoted to general kick-assery.

Directed by Luc Besson (“The Professional”), the production has been bolstered by gritty promos and has benefited from Johansson’s gun-toting role in “Captain America: The Winter Soldier,” the top-grossing film of the year in the U.S. If the film works, she could emerge as the successor to Angelina Jolie as the preeminent female action star.

Also hitting theaters this weekend is Rob Reiner’s romantic comedy “And So It Goes.” Targeting older adults, the counterprogrammer stars Michael Douglas and Diane Keaton and is being produced by Clarius Entertainment. It will roll out at 1,800 theaters and should do $8 million to $10 million.

In limited release, Woody Allen will debut his latest confection, “Magic in the Moonlight,” in 17 theaters in New York, Los Angeles, San Francisco, Chicago and Washington, D.C. Summer has been good to the nebbish auteur, with “Blue Jasmine” and “Midnight in Paris” making $34.4 million and $56.8 million, respectively. A middling critical reception might make hitting similar numbers more difficult this time, but Allen has his devotees, and the picture should do well in Europe. Sony Pictures Classics is distributing the film, having handled the director’s recent hits.

Also of note: “A Most Wanted Man,” the espionage thriller that marks one of Philip Seymour Hoffman’s final roles, bows in limited release. Hoffman died of a drug overdose last February. He plays a German intelligence officer in the well-reviewed adaptation of John Le Carre’s novel, which Roadside Attractions will unveil in 350 theaters.

In holdover territory, expect last weekend’s champ, “Dawn of the Planet of the Apes,” to drop into the $20 million range and fight for second or third place with “Hercules.” Universal’s micro-budget horror film “The Purge: Anarchy” will have a steeper fall from its $29.8 million debut and should scare up around $10 million.

Overseas, “Hercules” will try to capitalize on Johnson’s global star power, as it opens in 19 international markets this weekend, including Russia, the United Kingdom and Australia. “Lucy” will begin its foreign rolling out next week in Australia, New Zealand, Bulgaria and Panama.

Between “Lucy” and next weekend’s “Guardians of the Galaxy,” maybe the movie business will be able to unlock the other 90% of the audience that hasn’t been showing up.

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  1. Bill says:

    “Also of note: “A Most Wanted Man,” the espionage thriller that marks one of Philip Seymour Hoffman’s final rolls…”

    Perhaps one of his final ROLES?

  2. harry georgatos says:

    LUCY has a premise that intrigues the mind. A cross of LIMITLESS with the action/thriller genre. My only problem it runs for a slim 89 minutes! Take out the credits and we’re looking at 80 minutes. These high concept movies should be 140 to 150 minutes. FACE/OFF ran for 139 minutes and LUCY should have been an event picture with a demanding running time. Still LUCY has a state of the art concept.

  3. LOL says:

    America loves rubbish. Go read a book.

    • jedi77 says:

      Avtually, the current trend is that everyone else loves rubbish, and the Americans are finally starting to reject it – Thank God. If they reject Hercules as well, there just might be hope for cinema after all.

    • Heyo says:

      Oh no. LOL has discovered Variety too…

      And yes, Transformers 4 is actually making more money in China than America, more than enough to make up for the cash lost from the third one.

      • Rationalist says:

        Yes, who is this LOL twat, he gets everywhere. Wish he’d go and read websites he’s interested in and stop being such a xenophobic douche on here, Hollywood Reporter AND Deadline. The asswipe must have NO life and no girlfriend. Pity him.

    • JT says:

      Go check which country’s highest grossing film is Transformers: Age of Extinction

  4. MLK says:

    If this is how the weekend’s box office turns out (and man, I hope it is), then I not only expect one of those 5 “untitled” Marvel movies to be a Johansson ‘Black Widow’ solo effort but I reckon it’ll be announced before the end of Comic-con.
    Just my opinion though…

    • jedi77 says:

      You could be rinht on that one. If she’s proves bankable as an action star, Marvel will certainly want in on that action (pun intended).

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