Box Office: ‘Ride Along’ Cruising to Certain Victory with $40 Million Over MLK Holiday Weekend

Ride Along Movie

Universal takes its third consecutive MLK holiday frame

It’s looking like a good long weekend for Universal, with a decisive bow for “Ride Along” and a strong soph performance from “Lone Survivor” sure to take first and second place over the holiday weekend.

“Ride Along” opened to $14.4 million Friday, and is now expected to earn about $40 million over the four-day frame, handily taking first. With this, Universal will top its third consecutive Martin Luther King Day holiday weekend after last year’s “Mama” ($28.4 million bow) and “Contraband” ($24.3 million) before that.

In fact, “Ride Along” could become the second highest MLK holiday weekend bow on record after “Cloverfield,” which took $46.1 million in 2008.

“Lone Survivor” is continuing strong in its second weekend in wide release with $6.7 million Friday and an expected $26 million through Monday.

This upsets prior reports that Paramount’s “Jack Ryan: Shadow Recruit” would take second; it’s now looking closer to fourth or fifth with a four-day take in the high teens. The thriller’s reported budget is $60 million.

Family auds are notoriously difficult to peg with pre-weekend tracking, but a pair of toons are expected to have strong showings over the holiday: Open Road’s “The Nut Job” is now looking at third place with $4.8 million from Friday and about $24 million for four days, while Disney’s “Frozen” stays cool with $2.5 million Friday and an $18 million weekend, neck-and-neck with “Jack Ryan.”

An eleventh hour highly-shared viral marketing push wasn’t enough, it seems, to give “Devil’s Due” the edge it needed over other openers. The Fox scarer is bowing around seventh place with $3.5 million from Friday and about $10 million overall in four days.

Oscar hopefuls “Gravity” and “12 Years a Slave” reopened this weekend to join fellow nominees “American Hustle” and “The Wolf of Wall Street,” though to more modest fanfare. Where “Hustle” and “Wolf” are looking at $11 million and $8 million holiday weekends, respectively, “Gravity” and “12 Years a Slave” are looking at about $2 million each.

“Gravity,” of course, received plenty of attention its first time at bat, and has cumed $256.9 million domestically. “12 Years a Slave’s” cume should top $40 million by Monday.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 1

Leave a Reply

1 Comment

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. Proof that you can’t trust the box office to tell you what’s worth your money. There’s a spot on review for Ride Along here: http://thereeljunkie.com/2014/01/27/film-review-ride-along-2014/

More Film News from Variety

Loading