UPDATE: 20th Century Fox’s “Dawn of the Planet of the Apes” is still king of the jungle, according to early box office estimates.
With a projected $35 million weekend, Fox’s holdover leads newcomers “The Purge: Anarchy,” “Sex Tape” and “Planes: Fire & Rescue,” all of which should play above high teens to $20 million in a busy summer frame for Hollywood.
Universal’s “Purge” sequel, produced by Jason Blum, eyes $28 million over three days while Columbia Pictures’ “Sex Tape” may not record over $17 million.
As of Friday afternoon, “The Purge” sequel is down 15% from the original’s opening weekend last year ($34 million), but with a low cost of $9 million, the horror title’s profitability should be scary good.
The budget for Sony’s “Sex Tape,” starring Cameron Diaz and Jason Segel, is over $40 million.
Disney’s “Planes,” meanwhile, is expected to land in fourth place with $16 million. The first “Planes” similarly debuted to $22 million in 2013 before going on to earn $219 million worldwide.
Zach Braff’s “Wish I Was Here,” opening in limited release, is on track for a so-so $8,000 per screen from 68 locations. Focus Features acquired the Kickstarter-funded project for $2.75 million at the Sundance Film Festival.