Cross-over animated hit expands into key overseas markets through April
As the year’s biggest box office breakout so far, Warner Bros. and Village Roadshow’s toon cross-over hit “The Lego Movie” surpassed the $200 million mark worldwide in less than two weeks of playtime.
Domestically, the film has amassed $146.3 million through Feb. 18, with an additional $60.4 million from 42 international territories, the largest being the U.K. and Mexico.
“‘The Lego Movie’ is everything we hoped it would be, and then some: a big, fun, moviegoing experience for the whole family,” said Warner prexy of domestic distribution Dan Fellman.
Though families were the pic’s initial driving force and should continue to be so in the ancillaries, unattached adults and fanboys have made the film a four-quadrant event, based on the popularity of the Lego brand, as well as a voice cast of famous comedians including Will Arnett, Elizabeth Banks, Charlie Day, Jonah Hill and Will Ferrell.
“The Lego brand has captivated generations with a focus on discovery and imagination,” said Veronika Kwan Vandenberg, prexy of international distribution for Warners.
“By bringing those ideals to the big screen in such a fun and exciting way, ‘The Lego Movie’ speaks to kids and adults the world over, and we believe enthusiasm will remain high as the film continues its international roll-out,” Kwan Vandenberg added.
Major markets yet to expand this month include France, Italy and Russia, while Japan, Australia and Germany are slatted to bow through April.