Box Office: ‘Lego Movie’ Seeing Great Hold While ‘Robocop’ Malfunctions

The Lego Movie

Three romantic entries, led by 'About Last Night,' fail to win V-Day

Down just 29%, if predictions hold true, Warner Bros.’ “The Lego Movie” is looking at almost $50 million in three days this weekend.

“Lego Movie,” co-financed and co-produced by Village Roadshow, took in $13 million Friday and stands to make just north of $60 million during the long weekend, handily beating a crowded slate of newcomers all vying for Valentine’s Day auds.

In the lead is “About Last Night,” Sony-Screen Gems’ R-rated raunchy romance starring Kevin Hart and Michael Ealy, earning $13 million Friday and headed to about $36 million in four days. Hart competes with himself this weekend as “Ride Along” enters its fifth frame, when it will likely drop to sixth at the domestic marketplace.

Counterprogramming the romantic entries, including its own, Sony also bowed “Robocop” this weekend to less-than-commanding results: the actioner earned $7 million Friday and will just break $20 million in four days, and about $25 million in its first six days in theaters (it bowed Wednesday to $2.8 million.

Budgeted at a reported $100 million and co-financed by MGM, “Robocop” is looking at a lackluster bow made somewhat better by overseas grosses. It opened early in 27 international markets, earning more than $40 million so far.

The frame’s other openers looked to ride Friday’s Valentine’s wave with just OK results. Universal’s “Endless Love” slightly outdid “Robocop” Friday with $7.3 million, but will likely fall past the actioner for fourth this frame just on its heels at about $20 million.

Warner Bros.’ “Winters Tale,” however, will probably land down in seventh place with about $10 million through Monday.

All this frame’s openers likely saw their strongest performances on Valentine’s Day Friday, whereas “The Lego Movie” has legs throughout the holiday weekend with stronger family appeal.

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  1. onmedea says:

    the best review I have read is from a Finnish film critic who calls it the greatest animated movie ever!
    http://mankabros.com/blogs/btp/2014/02/07/the-lego-movie-review/

  2. notGarth says:

    LOVED LOVED LOVED the new Robo.

  3. occultology says:

    Robo – Flop.

  4. Julienne says:

    Some day………..the Studios will get it. Story-story-story, is the draw. Stars have absolutely NOTHING to do with sellign tickets.

    Okay, maybe a few girls will go see their fantasy idol.

  5. Brian Hannan says:

    Can’t see how either heading is misleading. None of the other films beat Lego and there’s no way a $100m movie opening to $20m can be considered good news.

  6. Alexis says:

    How in the world is opening at 36 million and two other movies opening over 20 considered flop openings, it’s a misleading headline

    • shar07 says:

      It’s good to see more low budget movies doing well over big budget movies.

    • johntshea says:

      Amen!

    • patsfan16 says:

      The headline says that “Robocop Malfunctions” and that three romantic movies didn’t win valentines day. That’s not misleading – those are facts. And opening at $20MM is a HUGE flop for Robocop. It’s production budget is estimated to have been $100MM and it spent tens of millions more on advertising. And movie results are gross receipts – in other words, the movie company only gets a fraction of the gross receipts because theaters, distributors, taxes, etc. all take chunks. So if a movie studio gets $.50 of every $1.00 of gross receipts, then on a $100MM film with a $50MM advertising budget (which is a conservative estimate), that film needs to gross $300MM just to break even. A $20MM US opening for an action film (which tend to be front-loaded and earn the majority of their money in the first weeks) is terrible. Using the overseas market to make up ground is tough because studios reportedly take a smaller cut of foreign releases (also, the lucrative TV rights are negotiated based on US box office results).

      • Tom says:

        I guess you follow the ridiculous notion that a movie has to open at number one to be successful

      • Alexis says:

        Misleading to say that they are flops, flops are movies that open less that 10 million for a weekendAbout last night made nearly as much as Lego and endless love posted a solid 7.3 million–

    • johntshea says:

      Good question. Just Variety’s usual impatient and shortsighted crystal ball gazing. I hold judgment on a movie’s gross until after the DVD release.

      • johntshea says:

        I doubt a studio would do anything that doesn’t make it money. But I used ‘DVD’ as shorthand to include Blu-ray and downloads. I should also have included TV and all other revenue sources.

      • Dirt McGirt says:

        DVD releases do not make money for studios any more. I had a Hollywood executive tell me that that has hit the industry the hardest.

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