Box Office: ‘Divergent’ Tracking for $50 Million Opening

Comparisons to Lionsgate and Summit's other YA fare, "Twilight" and "The Hunger Games," more than justified

The inevitable comparisons of “Divergent” to its kin “Twilight” and “The Hunger Games” may not be premature, as the film, bowing March 21, is on track to open in the low-$50 millions.

The film’s first tracking report, released Thursday, indicates that the sci-fi adventure could meet early estimates of a $175 million total domestic gross. Given that the first “Twilight” movie had a $70 million opening weekend (with help from a Thanksgiving weekend berth), Lionsgate and Summit may have yet another hit young adult movie.

However, the tracking numbers are a far cry from the first “Hunger Games” film, which opened at $152 million. Together, the two franchises have grossed almost $5 billion globally so far.

The studio has already scheduled two additional “Divergent” installments, “Insurgent” and “Allegiant.” The three films are each slated a year apart, with the final two hitting theaters in March 2015 and March 2016. The company hasn’t announced whether it’s splitting the final chapter into two parts, à la “The Twilight Saga: Breaking Dawn” and “Hunger Games: Mockingjay.”

However, other recent supernatural YA-adaptations, including “The Host” (based on a novel penned by “Twilight” author Stephanie Meyer), “Mortal Instruments: City of Bones,” “Beautiful Creatures,” “Ender’s Game” and most recently, “Vampire Academy,” suffered at the B.O. so basing films on YA books isn’t fullproof. While a “Mortal Instruments” sequel is in the works, the future of the “Ender’s Game” franchise remains uncertain.

“Divergent” stars Shailene Woodley and Ansel Elgort will also appear in another book adaptation, “The Fault in Our Stars,” in June. Theo James plays the co-lead in “Divergent.”

With more than three weeks to go before its wide release (in more than 3,500 theaters), there’s room for these already strong numbers to grow. As expected, the movie, which is based on Veronica Roth’s best-selling novels and directed by Neil Burger, is tracking extremely well with teen girls. There’s “mild” interest from other demographics.

The movie cost $85 million to make, but Summit nabbed $65 million in international pre-sales, leaving only $20 million in production costs. Lionsgate plans to invest an additional $40 million in U.S. marketing.

Tickets go on sale on March 4.

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  1. Michael says:

    I don’t know where this so called buzz is coming from cause I haven’t seen a single commercial of this movie. Trying to over hype it a little bit, don’t you think?

  2. Kat says:

    So, they are basing this on the fact that it is tracking extremely well with teenage girls, but with “mild” interest from other demographics? The teen girl group is a teeny tiny portion of the audience, and they were a given for attendance. The real money comes from having a decent turnout from the general audience. Let me know when these “trackers” get a real report based on people who don’t fall under the category of “teenyboppers who were already obsessed with the book series anyway.”

    • prebfgh says:

      Considering the audience for twilight was typically 80 percent female and mostly under 25……..And they made an average of 290 million……. It’s not hard to see why the numbers look the way they do. Wasn’t even mild interest from guys for Twilight really.

      • Chris says:

        Exactly. Twilights entire audience was practically females. Only guys that really saw it were dragged by their girlfriends or gay guys I suppose (nothing wrong with that, just saying in general). I don’t know why people are just sticking their heads in the sand with this movie, it IS going to be a financial success. Deal with it and move on.

    • PJ says:

      I agree Kat. 50 mil is a very strong debut for a film that honestly no one is talking about.

      • jake says:

        @ Chris
        perhaps more guys would go see these movies if people like you didn’t bash them for saying “Oh, they were dragged in by other girls” or “they were just gay I suppose.”

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