Sandler’s romantic comedy, as of Friday afternoon, is on pace to earn roughly $5 million in its first full day of release and will just manage to top $20 million over the four-day period. Going into the holiday, the film was expected to hit $30 million domestically.
The good news for Warner Bros., which is distributing the critically maligned comedy about two single parents who find love at a South African resort, is that the film was shot for an economical $45 million.
Warner Bros. did not respond to requests for comment on early tracking, nor did it provide estimates for how the film had performed in its Thursday night screenings.
If the numbers pan out, it will be another sign of Sandler’s declining box office fortunes. Although last summer’s “Grown Ups 2″ was a $246.9 million hit, the actor stumbled with 2012’s “That’s My Boy” ($57.7 million worldwide on a $70 million budget) and 2011’s “Jack & Jill” ($149.7 million worldwide on a $79 million budget).
He did have success in animated form, providing vocal work on 2012’s “Hotel Transylvania,” which made $358.4 million worldwide.
“Blended” also pales in comparison to Sandler’s other romantic comedies with co-star Drew Barrymore. The pair’s previous outings, “The Wedding Singer” and “50 First Dates,” made 123.3 million and $196.5 million, respectively.