The deal comes following an impressive performance by Warner Bros.’ “The Lego Movie,” which has amassed $460 million at the box office worldwide.
France, Germany, Malaysia, Taiwan, Hong Kong, China and Brazil are excluded from the Radius deal for “Brickumentary,” directed by Daniel Junge and Kief Davidson. Producers are Chris Brown, Brendan Kiernan and Justin Moore-Lewy and executive producers are Jim Packer, Anthony Romano and Jill Wilfert.
Gem Pictures, the film’s financier, will be handling the excluded territory sales with a distribution structure that allows a public company to use shares in lieu of cash payments when acquiring film rights.
The documentary explores the impact of the Lego brick, its massive global fan base and the uses for it. Since 1958, The Lego Group has produced over 400 billion bricks.
Radius co-presidents Tom Quinn and Jason Janego said in a statement: “We’ve been looking for a film that families can enjoy together and ‘Beyond The Brick: A Lego Brickumentary’ surpasses all of those expectations. The movie is an amazing ride and will appeal to Lego fans around the world.”
The deal was negotiated by Josh Braun of Submarine on behalf of the filmmakers.